Luxury jeweler Tiffany & Co. has announced the appointment of Hector Muelas as its new Chief Brand Creative Officer. He has been in this position since September.
Muelas comes from Expedia Group, where he served as Senior Vice President of Global Marketing and Creative for just over two years. He previously held a similar title as Global Group Creative Director, Worldwide Marketing Communications at tech giant Apple.
Muelas also has a range of experience in the luxury fashion industry, most notably at Rimowa, where he held the title of Chief Brand Officer for two years, and Tiffany parent company LVMH, where he served as Global Vice President of Content and Creative from 2015 to 2019 .
In a statement released via career network LinkedIn, Muelas highlighted Tiffany &Co’s 185-year history, calling the label “one of the world’s most storied luxury design houses.”
“I am honored to be part of this iconic house and continue to expand its legacy alongside some great friends old and new,” said Muelas.
Since being acquired by LVMH in January 2021, Tiffany has undergone a series of hiring and firings. At that time, the company welcomed an almost completely new management team to drive its growth strategy and apply high standards to its retail network.
This translated text previously appeared on FashionUnited.com