This is the secret why Action is so cheap (and will become even cheaper in Belgium)

19 million customers per week and a turnover that has been increased in time in 10 years: the success of retail chain Action will last. HLN unravels the secrets of the retail chain: why are their products so cheap and with which tricks do they seduce their customers? And according to retail expert Stefan van Rompaey, Action will be even greater in the coming years for one specific reason. “On the parking are shiny Porsches neatly next to rusty Fiats.”

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