Street One Studio has had a lightning start in trading that wasn’t actually planned that way.
CBR Fashion Group’s latest brand was launched in September after being introduced around a year ago. It was originally supposed to take its first steps online and then be established in stores at the beginning of 2025. However, the Isernhagen-based clothing group, which also includes Cecil, Street One and Street One Men, had to “throw these plans overboard very quickly,” explained Marco Schneider.
“The response from our retail partners was very positive and the demand was correspondingly high,” said the Head of National Sales at CBR. “All areas had to ‘stretch’ accordingly in order to establish the first retail spaces in autumn 2024.”
The brand is currently represented at more than 100 point-of-sales in Europe and more are being added every month. It started in the core markets of Germany, Switzerland, Belgium, the Netherlands and Luxembourg. Street One Studio is now active in all 20 markets developed by the group.
In addition to the shop space, the brand has also been integrated into CBR’s multi-brand store concept. It will be presented there together with Street One and Cecil on a sales area of up to 300 square meters. “In this way, we can tap into new potential with our business partners,” said Schneider.
Street One Studio is in the mainstream segment with a slightly higher fashion level than Street One. The next order for 05/25 will take place from January 20th to 24th and will be delivered from April 16th to May 15th. Street One Studio is represented in eight showrooms in Germany.