The novelty drink took social media by storm in Sweden. Arla is having trouble meeting demand.
According to SVT, milk is one of the least sold dairy products in Sweden in recent years. The launch of pink milk is an attempt to increase sales. PDO
Arla’s new pink strawberry milk has become popular on Swedish Tiktok.
Due to the popularity of social media, the novelty drink that entered the Swedish market a week ago has sold out in the western neighbor.
Arla’s press manager Max Wallenberg says the one who told about the drink shortage for Aftonbladetthat customers have even called him for novelty milk.
The reason for the end of strawberry milk is the scarcity of production.
– We didn’t really expect such a big demand. So it’s simply over, says Wallenberg.
The shelves will be replenished this week, but the shortage may still continue in the coming weeks.
This is what the packaging of a trendy product looks like. Arla
Connection to the children’s program
On Tiktok, users of the platform have published taste tests of the colorful trend drink.
Swedish public broadcasting company of SVT according to social media, many associate pink milk with the children’s program To Charlie and Lolawhere the main character’s favorite drink is pink milk.
According to SVT, milk is one of the least sold dairy products in Sweden in recent years. The launch of pink milk is an attempt to increase sales.
If you don’t see the split, you can watch it from here.
On Arla’s website, the product is described as a milk drink that tastes just like sun-ripened strawberries.
The drink is pink and made from Swedish milk. It is sold in a pink cardboard box.
The ingredients of strawberry milk are said to be milk, sugar, natural aroma, lactase enzyme, food coloring beta-carotene and vitamin D.