Which colors are most likely to dominate the SS25 collections? On the occasion of the February edition of Première Vision 2024, Desolina Suter, fashion director of Première Vision, gives an overview.
Since the theme of the February 2024 Premiere Vision was “Mutations,” the SS25 season is positioned as a turning point. It celebrates experiments, discoveries, approaches and projects that take shape over time, taming the long-term and going beyond the seasonal nature of fashion. The spectrum for SS25 season tells the story of changing colors. It reveals evolving shades and regenerates classics, with nuances that change with light intensity, are strictly timed or subtly altered by hybrid pigments.
Changing the character of the color tones paves the way for new associations of warmth and cold, changes the balance of light-dark contrasts and gives the monochromes a multi-layered expressiveness. These changes break down chromatic stereotypes and allow for even greater use of color.
Four key color themes for SS25
The power of light embodies the desire for brightness and the need to look into the future with clear eyes. This light introduces a variation of bleached tones, overexposed warmth, unsaturated natural tones, followed by dryness, air cold and bioluminescent brightness. It is a theme expressed primarily through a milky yellow color, “overlaid by a bleached brightness.”
The second theme is a regeneration of the elements. A saturated infusion of unadulterated intensity reveals robust and nourishing tones, hyperpigmented depth and enhanced fragments supported by a stimulating power.
The third theme is an ambiguous collision of elusive hues and excessive depth. A combination that creates an atmosphere as strange as it is seductive, with ambiguous blush colors, sophisticated toned neutrals and pale opal colors.
Finally, the fourth perspective: the changing cold tones. Deviating from their usual spectrum, they show shades of fermentation, fertile greens and browns, as well as blues and purples that occur in living organisms.
This translated article was previously published on FashionUnited NL.