Ibeliv will present an immersive installation dedicated to the underwater world at Pitti Uomo in Florence in June.
The brand is already well known in Italy, having previously taken part in several editions of White Milano, but Germany is also one of the key markets. Ibeliv was founded 13 years ago by designer Liv Ramanandraibe, who was born in 1981 and comes from Madagascar.
The history of this accessories label, especially its bags, is linked to the versatility and natural quality of raffia, a material from Madagascar. “Bast is a material that only grows in Madagascar,” explains Liv Ramanandraibe to FashionUnited. “We have very rich and unique vegetation. I feel like an ambassador for my country and thought that through Ibeliv I can do good for the local population and nature and contribute to the growth of the economy.”
After studying finance in France, where “my mother sent me to study,” professional experience followed in an accounting firm. However, this did not meet his expectations, at least as far as creativity was concerned. Ramanandraibe then decided to do something for the good of his country. He tapped into the passion for local crafts passed down to him from his family.
Drawing on his cultural roots, the designer decided to create accessories that celebrate Madagascar’s rich craft traditions and natural resources. At the same time, he added a contemporary touch that comes from his experiences.
Global expansion
With the aim of “creating beauty by doing good”, Ibeliv remains true to the social and environmental values that are part of the DNA and guide production decisions. The brand started with two employees and today, 13 years later, employs 4,000 artisans in Madagascar. The brand’s headquarters are in Avignon, France. “We are a team of about ten people who work at a management level.”
As far as the numbers are concerned, the collections are sold through around 800 stores and the e-shop. Italy, France and Germany are the main markets.
“We are also represented in Japan and the USA and are expanding into the United Arab Emirates,” says the founder. He adds that the label has seen 20 percent growth compared to last year. The brand does not disclose its financial information.
“We have sold a million products since 2013,” says Liv Ramanandraibe. He emphasizes that the brand helps preserve a unique heritage that is essential to the planet’s biodiversity.
Ibeliv is committed to craftsmanship and ensuring the transmission of a traditional heritage to future generations. “Ibeliv offers Malagasy women opportunities for development and autonomy and creates stable and fairly paid work for thousands of artisans,” adds the founder.
At Pitti Uomo, in addition to the immersive installation inspired by the underwater world, he will also present the capsule ‘Ibeliv Bach Club’. This collection is an invitation to travel and embodies the mentality of an endless summer.
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