Much has been made to beg Netflix confirming that ‘The Squid Game’, the Korean series that revolutionized homes around the world last fall, will have a second season. The renewal of what is already the most watched series in the history of the platform was taken for granted. Till the date accumulates more than 1,500 million hours viewedwhich means that 150 million people They have reproduced it from beginning to end, more than half of the clients subscribed to the famous platform. For the moment It is not known how they will give it continuity. Its creator, Hwang Dong-Hyuk, claims to have many ideas for the new installment. And he has also confirmed that the victor of the games, (spoiler alert!) Seong Gi-Gun, will be part of the cast. Little else is known about this series that for a month monopolized conversations, headlines and even complaints from parents and teachers, anguished because the children had made it a recreation pastime to emulate ‘The Squid Game’. And we better get ready. “The universe has just begun & rdquor ;, said Ted Sarandos, head of content for the platform, confirming the renewal. The series will return inflated with steroids at the cost of investment, ready to exceed the heights of the success achieved with the first season. The commodification of a series that contains such critique of the capitalist system It’s downright ironic.
For Netflix, the success of ‘The Squid Game’ was unexpected. It was released without a big marketing campaign, relying on algorithms to do the work giving it a boost. So it was. The viewings and the comments of the viewers who saw it the first weekend created a tsunami that gave it the visibility it needed to reach all that less related public, seduced by the enthusiastic commentsthe familiarity of its iconography (such as the red monkeys), the colorful aesthetics and the curiosity before the sadistic version of some children’s games well known. More and more people around the world started watching the series, and it didn’t take long for its imprint to become noticeable.
That ‘The Squid Game’ became so quickly a planetary phenomenon It is, for many, the most surprising. Fiction from South Korea has a large and devoted audience, well used to violence and extreme narrative proposals, but the one that is not used to it at all is the most general viewer. In this the home of the series has a lot to do. Over the years, Netflix has perfected the art of introducing foreign content into the audiovisual diet of the most western audience, breaking down barriers like that of the language, an unknown artistic team or the markedly local character of the story.
Yes indeed, The speed at which the phenomenon has languished has been almost as fast as its success.or. Once consumed and digested, this fast-paced, instantly gratifying fiction has sped off our radar, replaced by the new release of the day. ‘The Squid Game’ no longer appears in the most visible positions of the interface when we enter Netflix and nobody talks about the series anymore. The squid is hibernating in the depths of the shelf, waiting for the timer to start up again. While the wait lasts, the company will dedicate itself to laying the foundations so that the phenomenon can become a franchise, a universe that allows the love of history to be milked. The possibilities, if things go well, are to rub your hands: more series, video games, books and other imaginable paraphernalia. An expansive wave from which we will hardly be able to escape.
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‘The squid game’ is about to create your own olympics, an event capable of generating viewers and fans seduced by the difficult choices it poses. A competition whose greatest cruelty lies precisely in make participants believe they have a choice: play or quit. And it is that false dilemma where irony emerges to stick a finger in our eyes. We, as viewers, also believe we have options to continue watching or leave. But in reality we are just as captive at Netflix as the show’s competitors.