Those who stroll through the Bosch for the first time may quickly be attracted to the busy market or the charm of the Uilenburg. But if you really go on a journey of discovery, you will find a small, charming alley right behind the Vughterstraat: the sneak. Not a place of hurry, despite the name, but a cozy promenade full of character and warmth from the Bosch. Small, independent entrepreneurs: Inside, the street scene shape: everyone has their own vision, but together they form a close community. Fashionunited spoke with some established and newly added fashion entrepreneurs: inside about how to give the street color.
Strong together: greening the street
What is special about the Snellestraat is the balance between liveliness and intimacy. The mixture of boutiques, cafes and restaurants makes them a comprehensive shopping street. She is increasingly attracting the attention of the press and the audience. At the same time, the road radiates something cozy. Many shopkeepers: inside has a bank with pillows in front of the door.
The mood among themselves is also good: Retailers: Inside, refer to the clerk: Inside and interrogating ideas about a common street app. “We are not many, so we really have to do it together,” says Angela Bevers from the concept store, one of the established names in the street. Initiatives such as the Christmas market often arise from this joint commitment. Sometimes with the support of the community or the entrepreneur: Hartje ‘S-Hertogenbosch. Last year the road was greened together with blue rain plants, which now grow lush on the facades.
A mini-goods center that makes you want more
OAK is an integral part between the independent fashion boutiques in the sneak. Owner Marieke de Groot calls her shop, which is housed in a small listed building, a “mini-goods center”. The range is carefully curated: Scandinavian -inspired women’s fashion combined with home accessories, jewelry and bags. The choice of solid brands such as Selected Femme, Nümph and Five Units testifies to a consistent shopping strategy.
“I’m not changing quickly. If something works, I will continue to invest in it,” explains de Groot. This clearly recognizable style addresses your target group, which consists of both day trippers: inside and a loyal regular customer: inner circle. Nevertheless, she also notices changes in the street. “Some small specialist shops have disappeared, for example My Jewelery came. Fortunately, the balance between boutiques, gastronomy and individual chains is still good.”
Before she opened OAK, de Groot worked for years in the fashion industry as an account manager for various brands. A good school, she calls it. “For me it was a must to start in the Snellestraat. With a little luck I was able to move into this shop.” Your fashion experience is reflected in a strong feeling for brand perception and presentation. “Some shops make you curious and happy when you enter them. I also wanted that: that the collection is true that the atmosphere appeals immediately.”
OAK stands out visually with striking shop windows in which origami is the focus. What started as a creative idea at the opening has now become a trademark. “We spend a lot of time with it; I do everything myself, together with my friend and my mother -in -law.” For the tenth anniversary, she folded countless cranes into a heart, a visual statement and a thank you to the customer: inside. “I am proud that I have had this shop for ten years. I don’t want to be anywhere else in the city.”
Fair trade products and warmth from the Bosch
Further back in a raspberry-colored building, the fashion and lifestyle boutique by Angela Bevers and Marie-Louise Snelders is located. The entrepreneurs met through common friends. Bevers: “When one day a shop was released on this street, I decided to call Marie-Louise spontaneously. We then developed the concept for a boutique with sustainable products together.” It turned out to be a direct hit. “We are different, but complement each other well in relation to taste and approach. We make shopping together.”
They started in a tiny shop in the street in a tiny shop in 2011. At that time there were only a few shops here. In the meantime it has become a really lively road. With the move to the current, larger shop in 2017, the offer also grew. “In the past, we mainly had home accessories, jewelry and bags, everything was fair. The clothes are now mostly fairly traded. You can tell that the brands are becoming increasingly conscious.”
In the shop, everything revolves around experience and personal attention. One of the two owners is always present; The furnishings are colorful and there is a small city garden on the back of the boutique. The customer: In the inner circle of characters is varied: from conscious thirty -year -olds to fashion -conscious eighty -year -olds. “We see many regulars: inside the city, but also day trippers: some find us inside. Some come into this street twice a year. Passant: Inside who are not shopping, greetings.
The contact with the other entrepreneurs: inside the street is good. “We have a lot of contact with Marieke von Oak and Stephanie and Lieke von Liefest Fashion. They are also friends who work together, that creates a connection.” Fashion sold Scandinavian and Dutch brands such as Gestuz, Neo Noir, Second Female and Sissel Edelbo.
New concept in which art and fashion merge
A striking new addition in the street is Revusd, a shop concept in which fashion and art merge. Ghislaine Artim, who decided to return to their roots after twenty years in the fashion industry, decided after twenty years. “I grew up here, went to school in Vugh and spent my youth in the Bosch,” she says. “The Snellestraat was already my favorite road back then. When I started with this idea and was looking for a place – a combination of a gallery, showroom, shop and workplace – I had to search here. And then it turned out that a shop was released. Really pure happiness.”
The building is characteristic, with an old facade and a rough brick inside. Revusd focuses on bags as portable art objects. “The canvas is the bag,” explains Artim. “I believe in the power of art and want to create something that people can literally carry with them. A bag as a wearer of emotions, of a story.”
The collection consists of three levels: bags without art, bags with art that were designed in collaboration with artists: inside, and collectibles, to the artists: inside directly their works. What also makes a revisd bag special is the choice of materials. All models are made from unused, rare leather residues of luxury production houses. “We choose high -quality and unique leather types. By only working with these special finds, we create in small runs, often only three or four pockets. Nothing is produced, everything already exists. That makes it sustainable and exclusive.”
There are currently five colors in the collection, including a delicate pink. “For Christmas we found a special leather piece with a pearl gloss, in colors that you cannot find anywhere else.” The fact that she has just settled here feels right for Artim. “The atmosphere in this street is very open and personal. At the opening, I got a gift from many entrepreneurs’ colleagues, everyone came over. A very warm welcome.”
This article was used with digital tools translated.
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