Eugenia Rolónthe libertarian influencer of 23 yearspartner of Iñaki Gutiérrez—one of the key people responsible for Javier Milei’s digital communication—and an activist since the origins of space, was in the news again this week for a serious road incident.
On Thursday morning, around 10, he was driving a Honda Fit through Mar de Ajó when he made reckless maneuvers and ended up crashing into a light pole on 400 Rivadavia Street. The alcohol test frame 1.89 g/la very high value that more than doubled the allowed limit.
The police She proceeded to kidnap the vehicle—which is listed in the name of Gutiérrez’s family—and her boyfriend had to go pick her up from the police station. The episode quickly went viral on social networks, where many highlighted the danger of driving in that state in broad daylight.
Rolón is not a secondary figure in the Mileist universe. He has been part of the hard core since the beginning, when La Libertad Avanza was just a small group of economists and young enthusiasts. His role, however, transcended digital militancy: for a time he had a task as sensitive as it was unusual in the construction of the presidential image.
Photoshop, double chin and power
As revealed NEWS in January 2024, in an investigation signed by Juan Luis Gonzalez titled “Presidential aesthetics: a journey to Milei’s unusual obsession”, Eugenia Rolón was in charge of applying Photoshop to the official photos of the then candidate and now President to eliminate or disguise his double chin.
The year was running 2016 and Milei had very recently debuted on television. Even then he seemed to have the formula for success in his hands. To a friend with whom I shared a panel I explained: “You have to go out like this, with your face down, so that your double chin doesn’t show.”
The years, and especially the media and political exposure, increased this mania, which some psychologist could link to the years of school bullying and domestic violence. The truth is that power took her to unexpected places.
The anecdote is long. From the “contouring” that Lilia Lemoine—an assistant, former partner and now a representative—applied to make up her double chin live, she moved on to photoshop smooth and flat, which the influencer Eugenia Rolón managed even at the beginning of the libertarian administration.
The retouched photos went viral: a Milei who looks 25 years old on the day of the swearing-in with the presidential sash, or several kilos lighter at the Cabinet presentation, among dozens of manipulated images. Even on the day of the inauguration, he banned photographers from entering Congress not only because of his bad relationship with the press, but because from the boxes the photojournalists take photos from below and the double chin becomes inevitable.
Rolón, until his early departure from the network team—after a mistake by Gutiérrez—was a central piece in that aesthetic obsession that sought to project youth and firmness. From digital retouching to drunken shock, the secret past of the libertarian tweeter who erased the presidential double chin puts her back in the spotlight.
