Over the years, programs of Chimentos They were seen from their own and relegated to a secondary place in the television grids. Another type of programs captured the attention of the viewers and thus the shipments of shows were in a second order. But that paradigm broke. Today are those programs previously belittled who send at the audience and mark the agenda. To such an extent that even the demure news gives place in their shipments to dedicate a while to the gossip, the new main consumption of those who look at TV.
In central schedules, occupying long time slots and even with generous production expenses that allow trips or multiple mobiles, chimentos are today one of the main vedettes of vernacular television. Moreover, in times of consumption of multiple screens, it is these types of products that have best managed to settle on social networks and generate interactions, followers and repercussion. The scandal starring Wanda Nara and Mauro Icardi, Central theme of the media agenda for more than a month, accounts for how chimentos are a coveted good and programs of this style take the TV assault.
Success. Among the entire universe that make up the current television chimenteros, Lam He has strengthened as one of the most successful. This summer, the program conducted by Brito Angel He has endorsed his success and has even increased his audience. Lam Not only has it become the most watched program in America for several days, but also settled in second place in its time slot, only behind Telefé News. During your summer shipments, Lam He has surpassed the five rating points for several days and on more than one occasion he has touched the six. In fact, on Tuesday, January 28, it was located only 8 tenths to overcome the Telefe news and exceeded a screen classic as Telenoche.
The case of Lam It is also paradigmatic since, although it was born as a morning program, when it landed in America, it went on to take a place in the Prime Time, competing with the most important programs of other channels. The change was positive.
One of the main reasons why all Chimentos shipments experienced a boom in recent months has a name and surname: Wanda Nara. The tumultuous separation of the media of Mauro Icardi and the scandal that have been starring since then all those involved in the situation is one of the main themes of the national media agenda. In that context, the data, interviews and firstfruits that leave these programs end up viralizing almost as if it were by national chain.
Moreover, the dimension that the scandal has taken led to all the programs, from the traditional magazines to the news themselves, dedicate much of their minutes to the air to cover the subject and rely on the chimentos themselves that the programs of the item They issued. To the wandagate is also added to the air, by Telefe, of a new edition of Big Brotherthat although it is less successful than the previous ones, it still has the power to attract and the coverage of the life of the “brothers” and their interviews when leaving the house are a magnet of viewers.
Given this success that gossip supposes, all channels join the trend and offer is extended. From Pure showin the morning of El Trece, until Implacable On Channel 9 on weekends. In net TV, Gossip and Entrometid They form a tandem that is complemented. Continuity is achieved with a pass between programs that give continuity to televised chimentos. To these adds Intruderswhich is committed to renovated image and squad for its 25 years on screen.
Moreover, given the interest that provokes in viewers the coverage of these issues, other shipments, with a Magazine format, they end up adding to the chimentos. So, Cortá by Lozano and To Barbarossain Telefe, or Mariana’s newspaperin America, they end up converted.
Viral. But in addition to their success on screen, the chimentos have found a new breeding ground on social networks. From the protagonists themselves of the scandals publishing all their lives in the networks to the chimenteros themselves understanding that their firstfruits can communicate instantly and generate followers and preeminence 2.0, the genre experiences a viral boom.
Yanina Latorre, member of Lamit is one of the precursors of this trend and during the coverage of the Wandagate its Instagram account has returned to visit for those who want to find out the last details. It is that in addition to her journalistic work in the program, the blonde added in her networks a 24×7 coverage of the situation by publishing to exclusive chats on her Instagram.
She is not the only one. Accounts created exclusively for that end add tens of thousands of avid followers to consume the last details of the gossip of the moment. With codes of the networks and even allowing licenses that are closed on TV, accounts such as @Gossipeame or @chismesdeker are another resonance box of gossip and another inexhaustible source of firstfruits. In fact, Marcia Frisciotti, creator of Gossipeamemade the leap to TV adding to Pure show.
At a time when there is practically no fiction on the screen and that almost all programs copy the genre of a panel talking, Chimentos programs claim their work. With exclusive, first and their own content they have conquered an Argentine public thirsty for more and more gossip.
By rn
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