Last 2022, Forbes magazine already recognized Jesús Segovia as one of the best content creators in Spain
Content creator Jesús Segoviabetter known by his stage name Xuso Jones, has been included in Forbes magazine’s ‘Best Content Creators 2023’ list for the second consecutive year.
The Murcian maintains his position among the best ‘influencers’ in Spain after a year full of projects in which he has consolidated his leadership on platforms such as TikTok, where has 1.3 million followers.
In addition to his impressive figures on the short video platform, the Forbes jury wanted to highlight “his successful podcast ‘Poco se speaking’ with Ana Brito. Their hilarious videos and unique anecdoteslike his unforgettable confinement in a bazaar, reflect his creativity and spontaneity, while his influence continues to constantly grow.”
As a reflection that tops the list, Forbes wanted to vindicate the controversial profession of the content creator: “Despite the debate, the RAE defines work as ‘paid occupation’Therefore, as long as there is a bill involved, being an influencer is. In accordance with this, and although some insist on calling it “fad” or “bubble”, investment in social networks grows year after year and spending on influencer marketing multiplies.
Audiences have decided, they now pay content creators with time (digital, not analog) that brands monetize through advertising. There is business and Forbes chooses the 100 best content creators.”
The trajectory of Xuso Jones until he established himself as one of the 100 best ‘influencers’
In the Region of Murcia, the name of Xuso Jones is yessynonymous with success in social networks and entertainment. With more than 1.1 million followers on Instagram and a presence prominent in the world of entertainment, Jesús Segovia has managed to capture the attention not only of his local audience, but also of a global audience. Recently, Forbes magazine recognized his impact in the digital world, placing the singer in the place he deserves.
Xuso Jones’ story is an example of how talent and passion can open unimaginable doors. His rise to fame began when a viral video of him placing an order at McDonald’s caught the attention of thousands of people online. His charisma and unique style quickly made him an Internet phenomenon.
Xuso Jones’ talent led him to participate in the contest “Eurovision Goal” with their song “Victorious”, where he left an indelible impression. This was just the beginning of her success on television, as she subsequently participated in top-rated shows like “The Voice”, “Your Face Sounds Like Me” and “MasterChef Celebrity”. His versatility and artistic skills made him a favorite with audiences and juries alike.
But what really catapulted Xuso Jones to fame in the digital world was his presence on social networks. His humor and entertainment content, combined with his passion for cleaning, earned him a loyal fan base and growing influence on platforms like Instagram. His genuine enthusiasm for cleaning even led him to launch his own brand of cleaning products, proving that he can turn any interest into a business opportunity.