A few days before the opening of ROOM 0126, the Porte de Versailles is preparing for one of the big highlights of Paris Market Week. From January 17th to 19th, 2026, the organizer WSN is bringing together five complementary trade fairs in Hall 7. These include Who’s Next, Bijorhca, Shoppe Object Paris and the Salon International de la Lingerie and Interfilière Paris trade fairs operated by the group. Within this unified concept, the duo of lingerie and materials is an important point of contact for French and international buyers. Here you will find collections, textile innovations, trends and formats that save time and at the same time refine your own selection.
The strength of these trade fairs lies in their rare constellation: they show upstream and downstream areas of the industry at the same time. The Interfilière Paris brings together manufacturers, lace and embroidery companies as well as specialists in technical textiles. The Salon International de la Lingerie presents the brands and collections that transform these materials into finished products. For buyers at department stores, lingerie and swimwear boutiques, concept stores and multi-brand retailers, this is a more comprehensive experience. You can understand upcoming innovations and then see how these are reflected in garments, fit and merchandising.
A market that is characterized by value and experience
The current environment favors higher quality and more technical lingerie that is better presented in store. Kantar’s figures for 2025 confirm a solid market in France. There is a fundamental shift towards higher quality and more considered purchasing decisions. In short: Lingerie continues to be successful. However, it sells better when the offering is carefully curated, the fit is right and the shopping experience inspires trust.
Fashion Shows: Five Shows to Guide the Season
The 2026 program is designed as a purchasing aid. In collaboration with the Hermana agency and Caroline Lefrere, the fair offers five shows. There are three trend fashion shows for Fall/Winter 26/27 that take place daily, as well as two ‘THE SELECTION’ shows on Saturday afternoon and Sunday afternoon that focus on it pieces and special highlights. The ‘EVERYDAY SENSUALITY’ trend shows focus on two main areas. The first is lingerie for everyday life with comfort, simple lines and soft materials. The second focus highlights more visual pieces with color, transparency and intricate details. This offers clear guidance for balancing your own range between basics and signature pieces.
The Lingerie Shop: Concrete support for merchandising
Another highlight is ‘The Lingerie Shop’, which is designed as a concept store for intimate fashion. The area serves as a guide for purchasing. It offers a curated selection of strong pieces, seasonal essentials and merchandising ideas tailored to current consumer expectations. A new addition in 2026 that will be particularly useful for shoppers are the changing rooms. They make it possible to test the parts under real conditions and to secure purchasing decisions. Personalized tours are also offered. The goal is clear: visitors should go home with a tailor-made overview of the collections and suitable recommendations for their respective sales point.
Established brands, expected returns and anniversaries
The Salon International de la Lingerie presents an international offering with strong brands such as Aubade Paris, Dim, Simone Pérèle, Maison Lejaby and Lise Charmel. Louisa Bracq, Chantelle, Empreinte, Wacoal and Zimmerli of Switzerland are also represented. There are also Marie Jo, Mey, Freya, Dorina, DKNY, Fila, Derek Rose, Coco de Mer and Fleur of England. This edition is marked by several important anniversaries: Chantelle celebrates its 150th anniversary, Anita its 140th and Empreinte and Le Chat their 80th. This underlines the strength of an industry that can evolve without losing its know-how. In the ‘EXPOSED’ discovery area you will find fashion brands for intimate clothing such as Ernest Leoty, Maria Lucia Hohan, Nette Rose and Organic Basics. Atelier Amour and Le Boudoir Los Angeles are also represented here. The ‘Wellness Corner’ expands the offering to include wellness brands such as AIA, Crave, HighOnLove, Iroha and Soak. This reflects a market in which lingerie, care and lifestyle are growing ever closer together.
For buyers and brands, Interfilière Paris remains the meeting point for materials and innovation. The trade fair offers a trend forum designed as an immersive experience and inspired by the analyzes of Nelly Rodi. There is also a material library that serves as a working tool. Here, textile innovations can be touched, compared, selected and linked to creative and commercial requirements. Personalized tours of the forum are offered by appointment to optimize sourcing and translate inspiration into concrete decisions.
A few days before the opening, the message is clear: within ROOM 0126, the Salon International de la Lingerie and the Interfilière Paris offer a comprehensive overview. This includes products, fits, trends and materials to help you plan purchases and the coming season with a head start.
Practical information: 17th – 19th January 2026, Paris Expo Porte de Versailles. Hall 7.1 (Salon International de la Lingerie) & Hall 7.2 (Interfilière Paris). Saturday & Sunday 9 a.m. – 7 p.m., Monday 9 a.m. – 6 p.m.
Get your free ticket through this link.
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