White Papers > Social Networks > Report: the major dynamics of social networks in 2022
In this report, Native reveals the social network trends of the year on which to base its social media strategy.
By Native
The French language
In this ebook, Native, one of whose major expertise is based on social networks, reveals the major social media dynamics of 2022. Understanding emerging trends is essential to anticipate consumer needs and respond to them as accurately as possible. The report is also a real point of reference for finding out about new avenues to explore in terms of advertising, communication and marketing.
This book addresses three trends:
- the new authenticity on TikTok;
- social shopping;
- the era of audio and music.
Each chapter is full of case studies to build on. For example, you can discover how the beauty brand Clarins increased its conversion rate thanks to live shopping or how Barilla enhanced its customer experience with creativity and music. The white paper also makes it possible to benefit from numerous expert advice, in particular concerning the use of augmented reality and virtual reality in a social media strategy.