The LYCRA Company, a global leader in developing innovative and sustainable fiber and technology solutions for the global hygiene and apparel industries, has appointed RADCCO as its exclusive distributor in India. The New Delhi-based company succeeds SmarText Solutions and will represent the company’s entire product portfolio nationwide from February 1, 2026. RADCCO is a wholesaler specializing in textiles and clothing products.
“We are grateful to the SmarText team for a decade of dedicated partnership to support our business in India and are pleased to welcome RADCCO as our new exclusive distribution partner,” said Alistair Williamson, Vice President, EMEA & South Asia, The LYCRA Company. “This appointment underscores our commitment to one of the most dynamic and fastest-growing markets in the world. RADCCO’s deep industry knowledge and customer-focused approach make the company the ideal partner to help us accelerate our growth in the region. We are working closely with RADCCO and SmarText Solutions to ensure a smooth transition without disruption to the service, support or product availability our customers rely on.”
