Creatives, top models, music stars and friends of the brand, all gathered in the heart of New York City for the launch of the 2026 Stella McCartney H&M collectionfor sale from May 7th (in selected stores and online).
A party that played at mixing genres, a halfway between a clubbing evening and a fashion event to celebrate, 20 years after the first, the second collaboration between the English designer and the Swedish brand. With a Exceptional DJ setamong the protagonists on console Mark Ronsonand a “stellar” dancefloor, Amelia Gray, Lila Moss And Reneé Rep.
The first time: a gamble
“McCartney Mania“, was the headline in “The Guardian”; “stellar frenzy” for Vogue. With this enthusiasm on the part of the press and equally successful among the public, it was welcomed in the November 2005 Stella McCartney’s first collection for H&M. A capsule that has now gone down in history, but which at the time was a real gamble for the English designer, before her only the designer Karl Lagerfeld, in fact, had decided to collaborate with the Swedish fast fashion giant.
Stella McCartney H&M the 2026 collection
«I consider this collection like a journey through my history in fashion. It’s a real mix of current classics and some of my favorite iconic pieces that highlight my first steps as a fashion brand and the subsequent development of my aesthetic codes». This is how designer and activist Stella McCartney talks about her second collaboration, after about 20 years, with H&M. Clothing and accessories with immediately recognizable features: the “Falabella” chain (not only on bags but also on necklaces, earrings or as a precious detail), sparkling lookscoordinated denim outfits, one archival print cherry themed and one with logo.
And, consistently with the mission of the English fashion house, particular attention, in key greenin the choice of materials, with a predilection for recycled fabrics, organic cottons And certified woolalongside the innovative use of raw materials such as industrial corn And recycled vegetable oils. A capsule with a defined identity: «Cheerful, strong, brilliant, joyful, refined».
Veggie American Dream
“Celebrating Stella’s return to H&M in New York was a special moment for us. The energy of the evening captured the spirit of this innovative, creative, confident and forward-thinking collaboration, bringing together fashion, music and community in a way that feels relevant and relevant today”, he commented Ann-Sofie Johansson, Head of Design & Creative Advisor, H&M.
Stella McCartney’s H&M party in New York. From left: Amelia Gray Hamlin, Yasmin Wijnaldum, Stella McCartney, Lila Moss, Janelle Monáe
A party capable of breaking down traditional gender boundaries, a mix between fashion and clubbing event, with music star (DJ sets by: Mark Ronson, Zuri Marley and Daisy O’Dell, and a surprise live performance by Dave) alongside famous supermodel (Amelia Gray, Lila Moss) and international stars (like the American actress and singer-songwriter Reneé Rapp).
The special dancefloor of the Stella McCartney H&M party in New York.
“Reworking the items from my archive gave me so much energy and joy. Celebrating this moment here in New York, surrounded by friends and collaborators, it seems to me the right opportunity to reflect on how far we have come when it comes to sustainability in our sector – and to be honest on how far we still have to goTogether,” said stylist and activist Stella McCartney.