Icaniwill opens its first store in downtown Helsinki.
Icaniwill’s Helsinki store will open in November on Aleksanterinkatu. Iciw
Icaniwill, an iconic sports clothing brand, arrives in Finland. The Swedish Sports Nutrition brand takes a step in its international expansion by opening its first physical store in Helsinki.
The store will open its doors on November 8 on Aleksanterinkatu in Helsinki.
– Opening our first store is a milestone in our development. For the first time, we can invite our customer to the environment that completely reflects the brand. Here we create a space where our Finnish customers can meet, get inspiration and experience the brand in a whole new way, says Icaniwill CEO Anders Wallstedt in the bulletin.
The store has collections for both women and men. Customers are promised a personal service and a source of inspiration. With the opening of the Helsinki store, the sports brand will become more accessible and the brand will continue to create a platform for growth.