Un touch of Italian style, the Rosso Levanto marble that illuminates the staircase that connects the three levelsnestled harmoniously in one Nordic style which reaffirms its identity: aminimalist elegance with an everyday vocation. The first store in Rome of Swedish brand Arket it perfectly tells (in the architecture, in the colors and obviously in the collections) a world far from its unmistakable identity, the same one that has made it successful all over the world.
In the heart of the capital, in via Frattina 136/137, the brand new Arket store covers a total area of 665 m2. The brand’s varied but always coherent universe is on sale: le ready-to-wear collections and accessories for women and menbut also body care products And interior items.
Nordic passion in Rome
100% Nordic, Arket has made its land of origin the starting point of its heritage, defining a precise DNA, immediately recognizable and above all different from other companies on the market. And it is precisely here that the secret of its success must be found (already present in our country with the Milan store).
«I think so Nordic lifestyle, and being a marketplace is what we add to the Italian market”, he explains Ella Soccorsi, Head of Design & Creativewho has very clear ideas about “who he is and what he shouldn’t be”. “The I believe our role is to be a Nordic lifestyle brand with a precise vocation: wanting meet the needs of everyday life and somehow make it more beautiful by putting the pleasure of small moments». Therefore attention not only to style and design but also to the relationship with the consumer, “And important to have trust in the brandto be not only fascinated by it but also to share its values, to create a relationship of solidarity.” As? Taking care of the product in all its aspects.
A micro world
The t-shirt and the dress, the sneakers and the ballerina, the shoulder bag and the bucket, but also: a hair clip, a scarf, a hat, a hand cleaner, a bottle opener. There is all this and much more in the Arket store in Rome, because the point it’s not just selling products, but offering a specific vision of life: «slower and gentler, appreciating the little things, like being able to afford a nice butter knife and enjoying it.”
Arket Spring-Summer 2026 collection.
Simplicity in the approach that translates into the proposal of key garments destined to be repeated season after season, with a minimal and carefully curated style. «I think trends go up and down, sometimes the trend is towards minimalism and sometimes the opposite, but in reverse I believe there is always a need for essential items».
With some “tricks” to give life to a capsule wardrobe always attractive and seductive. First things first «understand the customer needs” and then «the importance of attention to detail. For me as a designer the fundamental thing is the silhouetteis what defines a leader, then comes the materialwhich also determines how it falls and how it moves on the body. There are infinite possibilities to always add something different to a garment.”
Jeans in comfortable cotton canvas, a white T-shirt that fits perfectly, sneakers with a relevant detail. Arket collection after collection continues to demonstrate that nothing is boring as long as it is made with care and passion.
