The fashion and retail industry is experiencing an unprecedented transformation: rise of generative AI, digitalization of points of sale, increasing expectations for sustainability, new omnichannel possibilities… To meet and understand these challenges, Tech for Retail (24-25 November 2025, Paris Expo Porte de Versailles) has established itself as a leading European event. A unique place where brands, retailers and retail players discuss the innovations that will shape the customer experience of tomorrow.
Two days to capture the trends transforming retail
With over 415 exhibitors and 200 conferences, Tech for Retail unites the entire retail and tech ecosystem – from fashion to large retail chains.
2025 is particularly in focus:
- Augmented and connected stores as true customer experience laboratories.
- The consequences of new technologies (AI, data, intelligent supply chains) on the industry.
- Sustainability and regulation as new growth factors.
- New hybrid and fluid customer experiences that redefine the relationship between brands and customers.
Visionary speakers
The show welcomes inspiring leaders who share their vision for the future of retail, including:
- Maurice Lévy, Emeritus Chairman – Publicis Groupe (opening keynote)
- Asmita Dubey, Chief Digital & Marketing Officer – L’Oréal Group
- Laura Burdese, Deputy CEO – Bvlgari
- Catherine Spindler, President – Sephora Europe & Middle East
- Franck Le Moal, Group IT Director – LVMH as well as international executives such as Simone Dominici, CEO of Kiko Milano, and Rami Baitiéh, CEO of Morrisons.
Innovation at the heart of the event
Innovation is at the heart of the trade fair and is celebrated with the Tech for Retail Awards, which annually honor the most innovative solutions.
New 2025:
- Customer Experience Award, sponsored by Élise Ducret (Carita – L’Oréal)
- Gen AI Award, sponsored by Franck Le Moal (LVMH) An opportunity for retail professionals to discover technologies that will make a difference tomorrow – from immersive in-store experiences to AI-powered customer service platforms.
A network hub full of opportunities
Tech for Retail is more than just a trade fair, but a real catalyst for change. It is an opportunity for retailers and international brands to meet strategic partners, test innovative solutions and gain a clear vision of future trends.