The fashion brand Eterna, founded in 1863, with its headquarters in Passau, known for its highest demands on style, quality and comfort, is now celebrating the 20- and 10th anniversary in Flagship stores in Frankfurt and Bochum. The Stores Munich-Pep, Sulzbach and Regensburg will also be organized this year.
Exclusive experiences and personal accents
As part of the anniversary celebration in Frankfurt, which takes place for three days from October 23 to 25, Eterna surprises its customers with special offers: shirts and blouses can be personalized immediately after the purchase. A embroidery team from the region compiled for this occasion is on Thursday and Friday from 2 p.m. to 9 p.m. and on Saturday from 10 a.m. to 6 p.m. In addition, guests can look forward to further stylish highlights-including an exclusive gin tasting with DJ live music in the specially built day bar in the store.
In the store in Bochum, everything revolves around personal style advice in October: On October 11th, the internationally known influencer Carola Nahnsen gives exclusive insights into her fashion tips and tricks and shows how shirts and blouses can be combined individually. In addition, customers receive an exclusive anniversary gift when buying on October 10th and 11th.
Innovation in focus
Since its foundation, the inventor of the first iron -free cotton shirt worldwide has stood for the connection of manual precision and innovative textile technology. Modernity made of cotton shirts that are cut with detailed accuracy combine breathability and comfort with simple care and are particularly popular.
Eterna relies on environmentally friendly and fair production conditions and takes responsibility for his more than 400 employees at the company’s headquarters in Passau in Lower Bavaria, in the brand stores and for all people worldwide who work for Eterna.