In a business world completely linked to consumerism and the speed in which the products must be, according to the social statutes, renewed, a new perception of forms of consumption begins to make visible and the clothing designer although many do not believe it begins to have the most important role to sustain this structure.
We all believe that the designer limits himself to creating cute, aesthetic products. That its value is completely replaceable within a company, and this happens due to ignorance and lack of information on the training of designers.
The Fast Fashion managed to establish this idea, as well as establish little sustainable production practices, waste and mass consumption and labor exploitation in order to achieve low costs.
Being a designer implies studying a degree career, where various subjects accumulate to give an integral perspective on the development of strategic and innovative products that, in addition, can be marketed and left a mark on a saturated market of empty proposals.
The good design is not the one that meets aesthetic standards, but the one that was thought and designed based on communication, social, financial and structurally sustainable objectives. The designer is trained to create taking into account profitability factors, market studies, competition analysis, marketing strategies, among thousands of other elements that are considered in their work process.
Having in command of a textile company a good design professional is even more effective than hiring the best business professionals, because fashion is not purely economic, fashion is a social phenomenon in constant change and evolution.
Forming strategic alliances and work teams by designers is one of the smartest decisions when developing a brand that seeks long -term stability and growth.
The Hüga Design Lab Method proposes a solution for SMEs and companies in the fashion item where all decisions and actions within the creative process are merged with commercial visions that guarantee the financial success and sustainability of those who are part of the program.
How I always say, being a designer implies having an integral vision that involves all areas of a business and transforms them into creative, innovative, shocking and commercializable products. The identity of each brand is a crucial part in this process to guarantee differentiation in one of the most saturated markets worldwide.
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By CEDOC