Ontological coaching, a discipline that promises personal transformation and professional success, has grown exponentially in recent years. However, the therapist and writer Magalí Miaglia warns in his book “Ontological coaching, pyramidal scam “ On the hidden risks behind this practice, pointing out its structure as a system that legitimizes itself without any control. His work among the gifts received by President Javier Mileiin an attempt by the author to raise awareness on the subject.
In an interview with The trigger De Delta 90.3, Miraglia explained his motivation to write the book and why he decided to send it to the president. “It seems to me that when you try to raise awareness, all attempts are valid. It was an attempt to reach someone with power so that I can understand where the problem is with this ”Said the author.
Co -optation -based business model
According to Miraglia, ontological coaching works under a recruitment structure similar to pyramidal scams. “First they created the community and on the basis of that community and propagation, it was like a pyramid scam scheme”he explained.
The mechanism, according to its analysis, is based on the generation of a closed network in which the growth of its members validates its existence: “The one who studies Coaching is to form coaches, and then work for coaching, and after those coaches form other coaches and so on. The only thing you think is the coaching community “Misaglia said.
In addition, it emphasizes that the success of the ontological coaching lies in the sale of a false promise: “Behind a scam there is a false truth. The false truth that promises you ontological coaching is the ontological overturn, transformation and blah, blah “.
The roots of coaching and its misrepresentation
Miraglia tracks the origin of this practice to the work of Rafael Echeverría, the sociologist who popularized ontological coaching from philosophical and scientific theories. However, he questions his methods: “Echeverría misrepresented a whole series of premises that were destined to the study of cell behavior. He gave him a political turn to create ontological coaching and conversations workshops for action ”.
In his research, he argues that Echeverría took ideas from the biologist Humberto Maturana without his consent and transformed them into a market. “What he did was basically cheat the poor Maturana. He gave him a twist and put together his own Vademécum of Ideas ”Misaglia added.
Coercive sects and organizations
In her book, the author also establishes a parallel between ontological coaching and destructive sects and coercive organizations. While each one has particular characteristics, they all share the objective of manipulating and co -opting followers to obtain benefits.
Destructive sect: Its purpose is to undermine the will of their followers and manipulate them in favor of political, economic, sexual or religious objectives.
Coercive organization: Although not all are sectarian, their goal is also manipulation to obtain advantages over its members.
Ontological coaching: It works with a logic similar to the religious, since its members do not perceive to be trapped in a tax system. Instead, they make it a profession that justifies itself for its exponential growth
“The belief is installed that, if there are more and more companies dedicated to coaching and more coaches, something good should have. It is basically the very definition of co -optation without the need to articulate any additional commercial strategy to the method itself ”Misaglia concludes in his analysis.
Parallels with the crypto libra scandal
Miraglia’s analysis about ontological coaching as a collection structure finds a parallel with the recent scandal of the Libra crypto, a scam that promised great financial yields and ended up disappointing thousands of investors. Both schemes are based on the blind trust of their participants and a pyramidal structure that depends on the constant incorporation of new members to sustain. Just as ontological coaching is legitimized with its own growth, the model of the Libra crypto pointed to the arrival of new investors, until the system collapsed. As in other cases of pyramidal scam, but much faster.
One of the main problems Misaglia denounces is the lack of regulation of ontological coaching. Unlike professions such as psychology or psychiatry, where formal studies and official accreditations are required, ontological coaching has expanded without a clear regulatory framework. This, according to the author, has allowed people without real training to become “experts” in personal development and emotional well -being.
In the interview with The triggerthe therapist also emphasized the profile of many coaches: “There are people who really need tools to help others. But there are also those looking for a rapid work outing. And there is the problem: do you really want to help or just make easy money? “
The sending of the book to Javier Milei responds to the intention of alerting about this phenomenon. “My book does not have a political message. But ontological coaching is a social and economic problem that deserves to be treated ”Misaglia said. The presence of his work in the gift of gifts to the president is a sign that the issue has reached the high spheres of power.
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