The planned bill would limit the marketing of alcohol.
Ilkka Sirén Lari Järnefelt
There is a bill to Parliament that would deny alcohol influencer marketing. Thus, in the future, alcoholic beverages, glasses and bottles should no longer be promoted on social media.
A marketing ban may also include non-commercial influencer content if it promotes product sales, consumption or affect the visibility of the product.
Ilkka Sirén Lari Järnefelt
One of Finland’s leading wine writers, experts and influencers, Ilkka Sirén Comment on the bill in Somme and in an interview with Pippuri.f.
-Surprised, Sirén commented on a winery visit from southern France.
If the publication is not visible, you can watch it from here.
In his publication, he highlighted how the bill would also have a broader impact on the field of alcohol communication and would also apply to content producers, importers, small breweries, restaurants, wine bars, event organizers, sommeliers, trainers and also ordinary enthusiasts.
– As a long -time wine influencer, I consider this to be a shock news. Earlier in the spring, I heard a few months ago from different parties, such as importers, that something of this spiritual would be on. Now, however, before moving on to the holidays, it was just waking up.
Sirén started wine blogging in 2009.
Ilkka Sirén Lari Järnefelt
– After all, my own livelihood does not depend on this kind of influencer marketing and commercial cooperation. That is, this itself does not affect my own livelihood so much, but I am terribly afraid of a certain amount of freedom of expression, he expresses his concerns.
– I think the biggest contradiction is to at the same time reassure the restrictions on selling alcohol and then the communication is reduced, which I think is a cornerstone of a healthy, high -quality and forward alcohol culture, he comments.
– If you start to limit it, I’m afraid that we will end up in a really strange situation. Let’s go a bit like backwards and then wonder why no one here can drink or enjoy alcohol rationally, civilized and moderately? After that, it may be noticed that it should not have been restricted to communication, Sirén ponders.
Ilkka Sirén Lari Järnefelt
Influencers and districts are planning responses to the bill on the bill.
– Influencers influence where they can, that is, in Somme, where the issue is discussed. But of course, in addition to alcohol and wine influencers, there is also talk with a variety of food influencers how to put the counterpart there.
– In my opinion, influencers should also tell their position, because of course this is great for them.
Sirén’s Instagram publication has garnered dozens of comments. Including food journalist and chef Satu Koivisto Satu Koivisto Comment as:
“On Instagram, it is very easy to delimit the display of alcohol content completely away from minors/young people at a publication phase. You can also choose countries where content is not shown at all.”
Mandarin Samuli “Saunaman” Makkonen Instead, writes that he considers the performance bad.
“All the kids have started drinking now that they cover reviews every day.
This is a bad performance, not moving anyone again. ”
The bill will be in the statement round until the end of July.