The retail chain The Athlete’s Foot (TAF) has filled a key position. On Friday, the company, which belongs to the Swiss group Arklyz Group AG, announced that Beth Greenfield had been appointed Lead Merchandiser and Buyer.
In her new role, Greenfield will now report to Matthew Lafone, President and General Manager of the Americas region, and will work with the retailer’s brand and business partners to develop and implement regional product strategies, identify market trends and expand relationships with local audiences.
Greenfield has many years of experience in the sporting goods industry and in retail. Over the course of her career, she has held various management positions at the brands Champion and Puma as well as the retail chains Foot Locker and Citi Trends.
