The Cybertruck is in a sales crisis: Tesla is delivering significantly fewer vehicles than planned. To reduce inventory, Elon Musk’s other companies buy the unsold trucks.
• Sales of the Cybertruck fell by around 62.6 percent in Q3/2025
• SpaceX and xAI are taking delivery of hundreds to thousands of vehicles to reduce inventories
• Measure serves as short-term balance sheet support, long-term market demand remains unclear
Cybertruck sales crisis
Cybertruck sales have fallen dramatically. After around 25,974 deliveries in the first half of 2024, sales in the first nine months of 2025 are only around 16,907 units. This corresponds to a decrease of 38 percent. If only the third quarter of 2025 is considered, only around 5,385 vehicles were delivered, which corresponds to a decline of around 62.6 percent compared to the same period last year, it goes on to say. Tesla originally formulated annual targets of up to 250,000 units for the pick-up. This magnitude is currently far away, which illustrates the seriousness of the situation.
Internal purchases as an emergency solution
Given the associated excess inventory, Tesla resorts to an unusual strategy: Instead of relying on external buyers, Musk’s other companies take over large quantities of the vehicle. Electrek reports that SpaceX and xAI are adding several hundred, possibly thousands, Cybertrucks to their fleets. Tesla engineer Wes Morrill wrote on
Love to see the ICE support fleets from Tesla and SpaceX get replaced with Cybertruck. When we were engineering it, this was always part of the dream. Never imagined how hard the fleet photos at starbase would go. Looking forward to more of this pic.twitter.com/G5tUkSSxkl
– Wes (@wmorrill3) October 7, 2025
Financial and strategic implications
Internal acceptance raises complex questions: On the one hand, it directly reduces the inventory of unsold vehicles, which can take pressure off storage and production. On the other hand, this measure loses the signaling effect of a functioning market for the vehicle. External investors and observers get the impression that the company is digesting sales problems within its own empire. Some comments speak of a shift in risk within the Musk network, according to Electrek. This could also reduce the incentive for real sales and marketing progress with the Cybertruck.
Outlook and points of criticism
Overall, it shows: Tesla is countering the slump in Cybertruck sales with an internal rescue strategy that provides relief in the short term, but raises questions in the long term. According to electrive.net, selling to Musk’s own companies helps reduce inventory and stabilize production utilization, but it does not create real market demand. What remains crucial for investors is whether Tesla will be able to convince external buyers in the future or whether the Cybertruck will become an internal symbol of an overrated beacon of hope.
Editorial team finanzen.net
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