The online marketplace Temu, based in China, has joined another international organization that is committed to plagiarism.
On Monday, the e-commerce specialist announced that he had joined the International Trademark Association (InTA) as a company member. According to Temu, Temu will also be involved in the committee to combat product counterfeits (anti -counterfeiting committee).
“With this membership, Temu intensifies his efforts to promote the protection of intellectual property rights and to further strengthen confidence in online trading through cross -sectoral cooperation,” said the company in a message.
Temu had previously joined the International Anti Counterfeiting Coalition
Alastair Gray, who, as Director of Anti-Counterfeing, heads the counterfeiting area at Inta, praised the step: “Inta welcomes the fact that Temu participates in initiatives to combat product fakes,” he said in a statement. “This includes, among other things, the annual workshop for counterfeiting and the program for training warning procedures on the Internet of the organization. Both formats serve to exchange proven procedures and better networking relevant actors.”
A “constructive cooperation in these areas” helps “to secure rights to intellectual property, to remove fake products from platforms and thus to protect consumers,” said Gray.
A spokesman for Temu explained the motives of the company. “Membership in the Inta and the participation in the anti-counterfeiting committee Temus underline continuous commitment to a trustworthy online shopping experience,” he said according to a message. “We appreciate cooperation with industry partners and other actors and work together for progress in protecting intellectual property.”
The controversial platform operator had already joined the International Anti Counterfeiting Coalition (IACC) in May, which was also committed to the fight against product piracy. Temu has been faced with allegations several times to offer plagiarism on his marketplace.