The Italian clothing group Teddy Spa, which includes the brands Terranova, Calliope and Rinascimento, opened 100 new shops in 2024 that are spreading to the Italian and international market.
The company looks confidently into the future and also expects a significant further development with at least as many new openings for 2025. The goal is up to 120 additional locations. For Terranova, QB24, Rinascimento and Calliope, the group of companies also plans 20 new online sales channels, which underlines the increasing integration of physical and digital offers. In 2025, digital marketplaces in European and Asian countries are to become the most important sales channel in online business.
At the end of December, the Teddy Group had more than 900 sales points worldwide. In 39 markets, the group was represented with physical shops, in 31 with e-commerce activities.
In 2024 the Teddy Group opened 100 new shops
“In 2024 we also successfully mastered another challenging year. As for the Italian market, we have focused on qualitative development and tried to take advantage of the opportunities offering, since there were only a few new construction projects for shopping centers. Another opportunity arises from the upswing in the construction of new business parks, which offers potential, especially in the medium term, as many openings for 2026 and 2027 are planned, ”emphasized Luca Binci, Development Director of Teddy.
“The growth of the sales network was supported by the entry of ten new franchisees who have started to develop the teddy brands on both the Italian market and abroad. The group’s commitment also contributed to the development of the brands to offer the customer: inside maximum value and at the same time maintain affordable prices. For Teddy, this means creating collections that are characterized by beauty and quality and at the same time the desire of the customers: in the inside according to a cozy experience, ”says a statement.
“As far as the foreign markets are concerned, we have good dynamics and development opportunities in the Balkans, Eastern Europe and the Middle East as well as a rather stable situation in Western Europe, while the markets in the CIS countries-i.e. the former republics of the USSR-from are affected by the current geopolitical situation. The continuation of the high pace at the new openings and the opening of sales outlets in new markets are important drive forces for the growth of the company and for achieving the goals set in our current business plan, ”Binci concluded.
In the course of 2024, Terranova opened branches in 21 countries, including the new markets in Andorra, united Arab Emirates and Uzbekistan. Calliope, on the other hand, expanded in nine countries, including the two “newcomers” Austria and Poland.
The “Made in Italy” brand Rinascimento, the expansion of which focuses mainly on Italy, opened shops in three countries, including Spain as a new market.
The locations included Terranova in Bologna (via Ugo Bassi), the shopping centers Area 12 and to Dream in Turin, Athens (via Ermou), Taschkent in Uzbekistan (City Mall) and Sharjah in the United Arab Emirates (Al Zahia Mall).
Calliope opened new shops in Turin, Palermo, Vienna, Sofia, Dubai and Poznan. In 2024, the brand also introduced the new retail format “Wonder Lines” to offer customers: an inspiring and attractive experience inside.
Rinascimento celebrated several important openings in Italy, including in Alessandria, Foggia, Grosseto, Parma, Pompei and Vienna.
This article was used with digital tools translated.
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