Eton’s Custom Made service is the ultimate expression of individual style. It was developed for all those who value precision, quality and individuality. The service offers full control over how a shirt looks, feels and fits.
Whether in store or online: the service allows you to choose from Eton’s exclusive collection of the finest fabrics. From individual collar shapes to monograms to perfectly coordinated proportions, every detail can be tailored to your wishes. One aspect is particularly crucial for everyone who wears their time on their wrist – the ability to optimally adjust the cuff circumference to the watch.
For watch lovers, this is more than just a convenience, it’s a necessity. Whether you wear a vintage Submariner, an elegant dress watch or a striking sports chronograph, a mismatched cuff can disrupt the line of the shirt, or worse, compete for space with your watch. Eton’s personalized watch cuff can be used to ensure a perfect fit over your watch. The cuff slides effortlessly over the case without straining or bulging. This creates the balance that collectors dream of.
Add a subtle monogram on the cuff and an elegant shark collar and you’ll have a shirt that not only reflects your style but also honors your craft. Because great watchmaking and excellent tailoring share the same values: precision, sophistication and a passion for detail.
This feature is not new, but it is often overlooked. However, in the current “Custom Made” activation it becomes indispensable. Because anyone who knows what they’re talking about knows what’s important.
Eton “Custom Made” is available on etonshirts.com, in flagship stores and at selected retailers worldwide.
Crafted for your life. Perfected for your wrist.
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