The supermarket war in our country is not only being fought on the shelves, but also with lawyers. Nowadays, operators even fight each other’s construction plans to prevent the arrival of other chains in the area. “One in three of our new projects is contested by competition,” says market leader Colruyt. And that sometimes goes far, as other brands also acknowledge.
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Supermarket war is moving up a gear: competitors are now bullying each other by disputing construction plans
