Superdry Limited (formerly Superdry PLC) has reported profit after tax of £50.5 million (around €57.3 million) for the 2024/25 financial year ended April 26. This represents a significant turnaround from the previous year’s loss of £67.7 million.
The British clothing retailer’s financial recovery is due to the successful implementation of a comprehensive restructuring plan and stringent cost-saving measures.
Adjusted profit before tax was 33.8 million British pounds. This is a significant improvement from a loss of £48.3 million the previous year.
This increase in profitability was primarily driven by several factors, according to a statement from the company. This includes the realization of cost savings of over 128 million British pounds and an increase in gross margin of 3.2 percentage points to 58.2 percent. A strategic ‘full price trading stance’ that limited discounts also contributed.
The reporting period was marked by the implementation of a crucial restructuring plan (RP). This was approved in June 2024 to secure the long-term future of the company. Key elements of this plan included closing 47 unprofitable sites and securing rent relief for 36 sites across the UK.
A capital increase in June 2024 brought in ten million British pounds for the company. A further 4.3 million British pounds followed in September 2025. Financing agreements with lenders Bantry Bay Capital and Hilco Capital have been amended and extended. They now expire together in June 2027.
As part of the strategy to reduce costs and implement changes away from public scrutiny, the company was delisted from the London Stock Exchange on July 15, 2024. Following shareholder approval, the company was re-registered as a private, limited liability company on August 11, 2025. The name was changed from Superdry PLC to Superdry Limited.
Sales development
Despite the operational improvements, group sales fell by 23 percent to 374.6 million British pounds. The reasons for this were the store closure program, the conscious decision to limit discounts and the focus on profitable wholesale franchises.
Retail sales, which include stores and e-commerce, fell 24 percent to 284.2 million pounds. Wholesale sales fell by 23 percent to 90.4 million British pounds.
However, management noted that although the financial statements continue to be prepared on a going concern basis, material uncertainty remains. This uncertainty arises from the ongoing challenges in the macroeconomic environment and the need to take important countermeasures with certainty. The Board of Directors is actively examining options for further improving liquidity flexibility by 20 to 30 million British pounds. This includes a further capital increase and the possible sale of intellectual property or its own real estate.
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