Sports and lifestyle brand Superdry is apparently considering selling its trademark rights in the US and the Middle East to boost its liquidity.
According to a report in the British newspaper The Telegraph, the retail company is currently in discussions with potential buyers in individual markets about the sale of the intellectual property rights.
The media outlet added that such talks were more advanced in the Middle East than they were in the US, where the interest of one bidder had begun to subside.
The news comes shortly after Superdry issued another profit warning, saying trading performance had been “well below management expectations”.
While the company’s ongoing cost efficiency strategy is on track to deliver £35 million in cost savings, Superdry noted that it faced a “difficult retail market” and an “unusually mild autumn”, impacting sales across all areas of its business delayed.
Similar trademark sales have already occurred at Superdry when it sold its Asia Pacific intellectual property to South Korea’s Cowell Fashion Company for £50 million earlier this year.
In October, the company also sold its assets in India, Sri Lanka and Bangladesh to Reliance Brands Holding through a joint venture.
This translated article previously appeared on FashionUnited.uk