Lto skin protection is not just solar. And more: anti-pollution or pollution, toxins, radicals, urban stress, external aggressions, fine dust. Thanks to a new large cosmetic family, that of the “shields” protective handymen, or barrier effect cosmetics, increasingly central to the beauty routine. To be used all year round.
Sun protection and anti-pollution, because all year round
One thing is certain. We get older because the cells are no longer able to regenerate as they once didbut to trigger the internal short circuit is the external environment in which we are immersed every day, so insidious as to be responsible for 80 percent of the appearance of wrinkles, spots and irritations.
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“There are many factors that accelerate skin aging. In addition to harmful natural and man-made radiation, too pollution, urban dust, smoke, temperature changes, pollen. Without neglecting an incorrect diet, stress and insomnia. Then when the thermometer rises, the situation becomes even more critical, “he says Camilla D’Antonioscientific director and co-founder of Miamo and Nutraiuvens, who identifies a precise atmospheric threshold above which, especially in the city, you really have to run for cover.
Heat and pollution, enemies of the skin
«It has been scientifically proven that if the external temperature exceeds 18 degrees triggers a reaction whereby the harmful substances present in the aircaused to a large extent by pollution, reacting with heat they become even more insidious for the epidermis to the point of overwhelming its natural defense system “continues Camilla D’Antonio.
It is at this moment that the “city syndrome” is triggered, a silent and constant phenomenon that often has no particular evidence but which over time leads to loss of hydration, brightness, firmness, with the appearance of wrinkles and spots.
Sun protection and anti pollution, the light formulas and drops
The new sun protection formulas have featherweight and drop weight textures which are small scientific wonders: serums, essences, evanescent lotions to be used every day after the usual skincare treatment and before make-up on all exposed areas, face, neck, décolleté and hands.
«To achieve this lightness, the first challenge was that of being able to incorporate the filters, which are lipophilic substances, therefore soluble only in a fat component, in a serous and concentrated water base, while the second is to make them compatible with the other anti-aging and anti-stain functions included in the cosmetic. Thus, we have come to fine-tune dethe serums in drops for the first time with a protection factor greater than 50 “.
Urban filters against blue light and photo aging
The urban filters to which the expert refers are intelligent, very selective and capable of recognizing and shielding Uva and Uvb, infrared and blue light, responsible for photoaging, without hindering the yellow, green and red light, that is the “positive” frequencies of the sun which in addition to incorporating anti-blemish and anti-aging active ingredients are also able to stimulate the production of vitamin D.
Urban shields are suitable for all skin types, even the most sensitive or mixed-tendency, because they are able to block the polluting particles that clog the pores. It is important to remember that they should not be mixed with other cosmetics, with or without spf, but applied separately, in order not to risk altering their effectiveness.
On vacation or in the city, the importance of sun protection and anti pollution
They protect at least up to eight consecutive hours and are also perfect for those who practice outdoor sports, as sweat resistantthat is, sweat-proof, with the only care is to repeat the application if you get your face wet.
They are good for enjoying the sun at lunchtime but if you choose to spend a day at the beach it is preferable to use a specific protection designed to withstand swimming thanks to the more full-bodied textures. Never use the two overlapping.
How to apply sun serums
First pour a few drops on the hands and then let it penetrate with a light massage avoiding the eye area and pinching the face to stimulate microcirculation, letting it dry before applying the foundation.
Super-moisturizing and smoothing, they are also perfect for prevent the formation of new spots, reducing the size of those already formed.
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