V.ia free to shop. The sales of summer 2022 are in dangerous approach. Valuable for replenishing the holiday wardrobe, a little less suitable for cleaning up the bank account, discounts of the warm season that affect the collections Spring-Summer 2022 currently in stores and on the web they are presented as an opportunity to stock up on pieces to pack – and more. Here is the calendar, the starting dates by Region and the advice on how and where to move – as well as the discounted fashion deals already online.
When does the 2022 summer sales start in stores?
It was set at 2nd of Julyin almost all regions, the launch of the 2022 summer sales Confcommercio, the discounts will have an average duration of approximately 6 weeks. This year we tried to “keep a single date of the sales on the first Saturday of July in order to rebalance a market conditioned by lockdowns and to avoid further confusion for both consumers and fashion retail operators.” as declared by the President of the Italian Fashion Federation-Confcommercio, Giulio Felloni.
The day to mark in red on the calendar for most fashion enthusiasts, from Rome to Milanis therefore the first Saturday of July; only in Sicily the summer sales will begin on July 1, while the traders of Trento and Province they will decide freely the periods. The expiration date varies from August 30th (Lombardy, Campania) to 1 September (Marche) to 15 September (Puglia) to 30 September (Valle D’Aosta).
When does the 2022 summer sales start online?
Online, as often happens, the summer sales have already started. To lead the way multibrand e-commerce, luxury and otherwise: discounts and rebates mostly affect the Spring-Summer 2022 collections and the previous ones (in the latter case, it is easy to find lower prices even up to 70%). Discounts are already taking place on Mytheresa, Net-to-doorsr, Luisaviaroma And Farfetch; but also on Zalando And SSense.
One cotton shirt dress for summer on sale, COS (-40%).
The most famous multi-brand boutiques, from Crazy Follies to Eleonora Bonucci, have already launched web offers waiting to open the doors to discounts. Among the brands that have already started online sales, at least for newsletter subscribers and loyal customers, low-cost players such as COS And ARKET. But also Maison and brands like Sunnei, Jimmy Choo, Michael Kors, Sandro Paris, Agent Provocateur, Falconeri.
Summer 2022 sales, what to focus on?
Before jumping headlong it is important to establish a budget. For those who venture into the shops, but also for those who surf the web, a mapping of shops and e-commerce is essential, to be followed with caution. The summer sales are the ones that allow you to indulge yourself more: the opportunity to buy that holiday piece that seems indispensable at the moment or try the latest trends landed on Instagram and TikTok, from shirt in style Coastal Grandmother to the clogs of the moment.
The trendy clogs in wood and discounted leather, Ganni on Smallable (-30%).
For those who are preparing to invest large amounts, better focus on pieces that can be reused even in autumn. Nobody forbids anticipating the cold months by betting on tailored blazers And bootsas well as bikinis and sandals.
Focus on Summer 2022: a crochet top or sweater to be bought with the sales and also used as a cover-up, i designer jeans that seem too expensive for the rest of the year, one striped oversized shirt perfect in the office as on the water’s edge, the swimsuit to be worn in the evening also as a body. Among the accessories: evergreen shoulder bags, timeless slingbacks and simple and minimal jewels. One eye on the look, and one on the wallet.
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