The lawyer hired by Sarah Dzafce doesn’t mince his words towards the mission organization.
The Miss Finland organization invites media representatives to a press conference regarding the Miss Finland 2025 situation and related follow-up measures. Maarit Pohjanpalo
Doctor of Law Kari Uoti has expressed strong criticism against the Miss Finland organization on social media.
Uoti has published on his LinkedIn account as well as several texts on his public Facebook profile, in which he opens his verbal casket regarding Miss Finland and the debate surrounding the pageant organization.
Sunneva Sjögren, CEO of the Miss Finland organization, is also mentioned by name in Uot’s texts.
– An empty drum seems to rumble with a rather loud sound. Miss Finland was “released” from her position. She is not in an employment relationship, but in some kind of contractual relationship with the mission organization, which de facto is one person, Sunneva Sjögren, Uoti writes in her LinkedIn profile.
– The reason for missing, i.e. relinquishing the crown, was given to the public as a racist tinge of extreme proportions. A young woman, a girl, had smiled at her friend’s camera, stretched her eyebrows, and that’s all. He didn’t post the picture, didn’t write anything on it, didn’t do anything but express himself to his friend, he continues.
Uoti writes that this is not a reason to cancel the contract.
– Well, why was it demolished, share a, only the confused young woman and the “pageant organization” who walked around and told the story of the pageant to the media know that, Uoti writes.
In his publication, Uoti also writes, among other things, harsh text about the financial situation of the Miss Finland organization.
– The whole mess and uproar became absurd when the “organization” started to make a number out of it, i.e. something that cannot be found in their income statement. The last four years at a loss with a turnover of a couple of hundred thousand, but the equity percentage is two percent, i.e. only 98 percent debt on the balance sheet. Maybe something had to be done to get off the bus, writes Uoti.
Uoti has also written critical publications on his Facebook account.
– We fired Miss, but we stand by her side. He didn’t live up to our values, but he’s still part of the organization – what? Was Sarah demoted to under miss or what. If he is still fit, why was the title removed in the first place, Uoti wonders in one publication.
Iltalehti asked Sjögren what he thinks about Uot’s writings.
– We comment on this issue only with regard to confirmed facts. We do not take a position on opinions, interpretations or writings presented on social media, Sjögren replies to Iltalehti by email.
At the beginning of the week, Uoti published a photo in the story section of Instagram in which she is together with the person who gave up her Miss Finland crown last week Sarah Dzafcen with. Instagram stories are viewable 24 hours after they are published.
The picture read “new customer”.
Uoti did not comment to Iltalehte in more detail why Dzafce is his client. He commented on the matter at a general level.
– Let’s say that if someone turns to me, they have a grief or a legal problem for which they need a lawyer’s help. I don’t give singing lessons, for example, Uoti smiled.