End. has announced a new tour. The British streetwear dealer has appointed Sebastian Suhl as the new Chief Executive Officer.
He will succeed Parker Gunderson, who resigned the leadership position on May 1st. Suhl was appointed “comprehensive global search” after one, as the company announced, with his role from the Board of Directors of End. Was “unanimously approved”. In order to make the transition easier, Chief Financial Officer Karen Dracou will take on the role of interim CEO “to ensure operational stability and maintain the dynamics of the company’s strategic initiatives,” it said in a press release.
Suhl, the Board Member of End since September 2024. is, the new role in the company after its position as CEO at the Mosaiq Group, where he worked for almost two years. Before that, Suhl worked in a number of leadership positions at various luxury fashion houses, including Trussardi, where he was CEO, Valentino, where he was Managing Director, and LVMH, where he was CEO for Marc Jacobs and Givenchy. He also worked for Prada for a period of ten years, where he most recently worked as a Chief Operating Officer.
The appointment of Suhl at End. reflects a strategic management handover with which the company is to be positioned for its next chapter, which is “based on sustainable growth and continuous innovation”.
On this basis, the Chairman of End said. Martin Brok “He brings extraordinary leadership skills, a strong strategic vision and a deep understanding of our industry,” said End.-Chairman Martin Brok. “We would also like to thank Parker for his contributions and his leadership during his term in office and wish him all the best for his future activities.”
The current business of end. are monitored by the private equity company Apollo, which is said to have taken on the retailer in October 2024 as part of efforts to recapitalize the company. The co -founders of the company, Christiaan Ashworth and John Douglas Parker, had agreed to get out of the company entirely. The takeover wanted end. “”[seine] Strengthen the balance sheet and the future cash flow to achieve our next level of development as a brand, ”said Gunderson at the time.
The financial difficulties at End., Which celebrates its 20th anniversary this year, became clear with the publication of the results for the year ending on March 31, 2024, in which the company slipped into the red figures and a loss of 43.6 million pounds (around 51 million euros) released compared to a profit of 8.8 million British pounds in the previous year. The report said that the retail environment was “in view of the ongoing macroeconomic pressure in the United Kingdom and abroad”, and despite a company -wide restructuring, the results were disappointing.
In the further course of 2024 and until 2025. However, a number of measures taken to adapt his management team and to expand his cooperation projects. In the report, it was concluded: “End. Is active in an still competitive industry, but continues to invest in the right skills to promote future growth, supported by long -term strategies with important brand partners: inside and the constant wish to improve and rationalize processes.”
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