The resale platform StockX announced the opening of a new authentication center in Berlin on Tuesday. After all, authenticity is the be-all and end-all when it comes to resale, and popular streetwear products in particular are often counterfeited.
The company’s Authentication Centers therefore act as important nodes within the global supply chain network: sellers send their products to these locations, where they are verified by StockX authenticators before being sent on to buyers.
Since 2021, StockX has opened three new authentication centers worldwide and will launch two more this year. With the Berlin location, the number of these centers increases to three in Europe and twelve worldwide with London and Eindhoven.
Customers in Germany have had access to the StockX catalog since 2016, which now includes over 150,000 different sneakers, collectibles, electronic products, clothing items and accessories.
The new Berlin location will give them faster shipping whether they’re buying or selling, and with that comes lower fees. Customers can also make use of direct contact on site.
“On a recent trip to Berlin, I saw first-hand how this Authentication Center enables us to serve increased demand across the continent and how it gives our buyers and sellers an even better experience experience offers. Germany continues to be a key market for StockX and this opening builds on our previous investments in the region. Global expansion remains a key focus for the company as we work to serve an ever-growing base of customers around the world and solidify our reputation as a reliable global marketplace for popular consumer products,” commented StockX CEO Scott Cutler in a message.
Since it was founded in Detroit in 2015, StockX has developed into one of the leading online platforms. Meanwhile, the company handles sales in more than 200 countries and territories worldwide and surpassed 30 million transactions in the first quarter of 2022. Since March 2020, the more than one million sellers have joined hundreds of thousands of new first-time sellers on the platform.