The resale marketplace StockX is celebrating its tenth anniversary with a report. This looks back at some of the platform’s most notable brands, products and milestones over the past ten years. The “10 Years of StockX” report details everything from the most traded products since the platform launched to the most expensive sales and biggest price increases. The spectrum ranges from clothing to game consoles.
Of all the data provided, the “Then & Now” section of the report highlights how much StockX has grown since its inception. In 2016, the platform launched with 16 brands and focused primarily on sneakers. At that time it operated in 67 countries and territories. By 2025, categories expanded to include sneakers, shoes, apparel, accessories, collectibles, trading cards, and electronics, while simultaneously representing 952 brands on the platform. Over the course of its history, the company expanded into a total of 200 regions.
Nike and Jordan dominate throughout
In most of the report’s categories, Nike, along with its Jordan brand, has remained a top performer for StockX, dominating the rankings. The Nike Dunk Low Retro White Black Panda was at the top of the three best-selling sneakers. This was followed by the Nike Air Force 1 Low White and the Nike Dunk Low Retro White Black Panda for women. The Nike Pro Therma-Fit Hyperwarm Hood was the top performing accessory.
The list of the ten most successful products on release day was dominated by the Jordan brand. Various silhouettes from the brand occupied every spot on the list. First up, however, was the Jordan 11 Retro Cool Gray, followed by the Jordan 11 Retro Gamma Blue. The best-selling collaboration was the Nike Air Force 1 Low Supreme Black. He beat out the Juice Wrld x Vlone Butterfly T-shirt and the Converse Chuck Taylor All Star 70 Hi Comme des Garçons, which took second and third place respectively.
At the top of the list of the ten most expensive sales was the Louis Vuitton Nike Air Force 1 Low Monogram Brown Damier Azur sneaker. It was sold for 85,000 US dollars (around 73,200 euros). This was followed by the “Kaws What Party Portfolio Set of Seven Prints” at $83,000. This surpassed the Mike Trout 2011 Topps Update Rookie Black trading card, which sold for $75,000.
Adidas prevails in the shoe category
Nike was also the top performer on StockX’s price increase list. The Jordan 1 Retro High Off-White Chicago went from an average resale price of $1,253 in the first 30 days of its release to $3,275 in 2025. The original retail price was $190. The Nike Air Force 1 Low Off-White saw a price increase of $1,551 over the decade, placing it in second place.
In terms of best-selling sneaker releases per year, Adidas only slightly outperformed Nike. From 2016 to 2019, Adidas silhouettes dominated the charts. Nike took the lead in 2020 before Adidas returned to the top in 2023. However, as of 2024, Nike’s Jordan brand has held the top spot. Adidas’ Yeezy collaboration also took leading positions in best-selling shoes. The Slide Onyx, Slide Slate Gray and Foam RNR Onyx models were among the most traded.
StockX hosts anniversary event in Detroit
To celebrate the anniversary, StockX is hosting a fully shoppable, community-focused gathering place in Detroit March 13-15. During the event, the platform aims to bring together customers and cultural voices to look back on the past decade in a pop-up experience.
Nearly 700 products, including popular brands, will be available at discounted prices. There are also daily fireside chats and panel discussions with industry experts. There will also be a special auction with ten exclusive products as well as the sale of anniversary items.
In a statement, StockX Chief Executive Officer (CEO) Greg Schwartz said: “This anniversary is a celebration of the community that helped build StockX and a reflection of our commitment to continued growth and innovation. Kicking off this moment in our hometown on 313 Day makes it especially meaningful. It is a proud tribute to Detroit’s iconic area code and the culture, creativity and strength that define the city.”
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