The London cuddly toy brand Jellycat celebrates its pop-up premiere in Austria. At Steffl, the plush companions move to a temporary sales area, as the Wiener department store Haus announced on Thursday.
The soft cuddly lovers that can otherwise be found on the first floor of the traditional buying house have hiked three floors, where they are issued until September 13th. Also included are soft toys, key rings and bags in the form of fruit, vegetables, everyday objects and even fluffy sports equipment.
Although the pop-up in Steffl is the only one in Austria, in other luxury department stores such as the London Selfridges, Jellycat always causes a stir with viral actions. In the past, the products there-such as a fluffy Fish and chips variant-could even be “freshly prepared”.
