SCH Fashiondesign GmbH & Co. KG, the company behind the womenswear supplier Steffen Schraut, appoints Susanne Mueller to the management team.
Mueller will assume the role of Head of Brand, Strategy & Business Development from September 1, Steffen Schraut announced on Thursday. In this position, she will work in close cooperation with the brand’s founder of the same name and will be responsible for all brand issues, the strategic direction and the future growth of the company.
It comes from QVC, where the brand has only been available since last year. Mueller has worked for the teleshopping and e-commerce company for the past ten years, most recently as Director Brand Marketing & Customer Engagement. She was also a member of the executive board. Other stations were Walmart, Shell Oil and Electrolux/AEG.
“I am very pleased that I was able to win Susanne Mueller for my company. For me and with my vision for the Steffen Schraut brand, now is the perfect time to realign my company and invest in the future in order to enable new projects and further growth,” said the designer Schraut, who made his mark through the Reorientation also hopes for more freedom for design and the creative process.
In addition, the “long-term employee and brand ambassador” Marcel Schneider should concentrate on the areas of product, sales, social and on-air promotion.