Milan Fashion Week for women’s fashion is just around the corner – at the same time the Sanremo Festival begins. This puts “Made in Italy” at the center of both music and fashion and symbolically takes over the baton from the recently concluded Olympic Games.
The Fashion Week, which runs until March 2nd, includes a total of 186 dates: 54 physical and six digital fashion shows, 89 presentations and 37 other events.
Ann Demeulemeester appears in the official calendar for the first time
This edition marks the debut of new creative directors: Maria Grazia Chiuri for Fendi and Meryll Rogge for Marni. The Fendi show is scheduled for the afternoon of February 25th, and the Marni fashion show is scheduled for the late afternoon of February 26th. On February 27th, Demna Gvasalia will also present his collection for Gucci on the Milan catwalks for the first time.
Emporio Armani will show its women’s and men’s collections together for the first time on February 26th – under the creative direction of Silvana Armani and Leo Dell’Orco.
Ann Demeulemeester is also represented with an event in the official calendar for the first time this season.
On February 25th, the Afro Fashion Association presents the second edition of “Communities at Work”. The project aims to promote exchange between new generations of talent and key players in the creative industry.
During Milan Fashion Week, the Camera Moda Fashion Trust is also collaborating with The Core. The presentations by Moja Rowa and Saman Loira will take place in its lounge on February 25th and 28th. Both are finalists for the 2025 Grant Initiative.
“Milan Fashion Week for Women’s Fashion in February 2026 tells of a period of great creative renewal. It is marked by debuts, new brands and significant changes in artistic direction, confirming Milan’s central role as an international fashion platform. This edition joins the Milan-Cortina 2026 Olympic Games. It combines fashion, culture and international dialogue, reinforcing Milan’s role as a city capable of absorbing and interpreting change,” explained Carlo Capasa, President of the Camera Nazionale della Moda Italiana (Cnmi), in a statement.
Focus on young talent
In this edition, the Fashion Hub hosts the projects “Future Threads: Italy’s New Wave” and “New Gen, New Ethos”. They are curated by Sara Sozzani Maino, Cnmi’s international ambassador for new talent and brands. The installation “Not for Free” by the artist Sara Leghissa can also be seen.
“Future Threads: Italy’s New Wave” presents avant-garde Italian creatives who are redefining “Made in Italy”. Each issue introduces new designers and craftsmen who combine tradition, innovation and responsibility to create future-oriented fashion.
The brands Cavia, Dennj, Domenico Orefice, Giuseppe Buccinnà, Lessico Familiare and Marco Rambaldi are involved.
Cavia was founded by Martina B. and stands for authenticity, imagination and the highest standards of Italian craftsmanship – combined with a clear commitment to sustainability.
Dennj brings the values of his home region of Emilia-Romagna into his work, where craftsmanship precision and a conscious pace are part of everyday life. Since 2019, the label has focused on made-to-measure pieces as an expression of identity and relationship.
Domenico Orefice was founded in Florence in 2022 and moves between reality and virtuality. The collections combine sportswear, tailoring and Italian craftsmanship with a contemporary, nomadic aesthetic.
Giuseppe Buccinnà works at the intersection of design, structure and aesthetic vision. His analytical approach combines engineering thinking with visual sensitivity and creates a reduced, functional formal language.
Marco Rambaldi, founded in Bologna in 2017, combines inclusion, upcycling and gender bending. The label specializes in knitting and crochet and reinterprets “Made in Italy” by combining memory and creativity with sustainable approaches.
As part of “New Gen, New Ethos”, the presentations of the participating brands will alternate throughout the week. The project highlights a new generation of creatives who are rethinking design, fashion and culture. Participating brands include Lapacifico, Pikol Clothing, Traiceline Pratt, Unknown Artisan and Weinsanto.
Anti-fur protests accompany fashion week
The fashion week is also accompanied by protests by the Coalition to Abolish the Fur Trade (Caft). The organization is calling on the Camera Nazionale della Moda Italiana (Cnmi) to adopt a fur-free policy.
Anti-fur activists from across Europe plan to gather in Milan from February 24th to March 2nd to protest the continued presence of fur on the catwalks. According to a statement from Caft, a total of 14 protests are planned during the week, two to three each day near official Cnmi events.
According to the organization, Cnmi has lost two significant partnerships since the start of the campaign – with the cosmetics company Wella and the logistics service provider DHL. Both ended their collaboration after they were confronted with ongoing protests in Europe, Asia and North America.
The initiative follows fur-free policies from Condé Nast, the publisher of Vogue, as well as New York Fashion Week campaigns by Caft. London Fashion Week is also currently considered fur-free.
A particular focus of the protests is on the Fendi presentation. According to Caft, the brand, which is part of the LVMH group, is one of the few large luxury labels that continues to sell fur and is represented on the Cnmi board. The protests are supported by the Animal Defense League Italia (ADL-Italia).
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