Picard’s new spring/summer 2026 collection is a clear statement for modern design. It convinces with powerful colors, character -strong shapes and special attention to detail. Confident blue in tones such as royal and ink meets natural olive, warm brown nuances such as cognac and café are supplemented by gentle natural tones such as chai, cookie or vanilla – a harmonious balance of character and ease. Newly interpreted shoppers, exciting trapezoidal forms, well thought-out closures, decorative belts, extra pockets and fine metal accents give the models individuality and depth. Materials such as suede, embossed braided optics, croco structures or fine perforations underline the high design claim. The collection is characterized by almost 100 years of fine-total tradition, manual know-how and the dedication of the family company in the fifth generation. The Zeitgeist collection combines with value tailored to style -defining color worlds – and stands for self -confident aesthetics that remains.
Key Largo
Glone hits contour: The Key Largo series plays with contrasts from highly glossy, high-format-strong crocodile look, striking shapes and structured silhouettes. Bag bag and short handle model set particularly expressive accents with exciting balance of volume, design language and clear contour. The line is supplemented by a shopper and a roll-up pocket, which also convince with clear lines and brushed black metal details. In royal, cognac or black, the look unfolds particularly powerfully. Suitable wallets round off the ensemble. The series will be available in stores from December/January and is price between 179 and 279 euros (RRP).
Highlands
Named after the rough and original landscapes of Scotland, Highlands brings a nature -loving, powerful look into the collection. An exciting mix of material made of gripy cowhide and soft goat velor gives the series its characteristic feel and visual depth. Two bags of bags-an elongated-voluminous style and a compact, crescent-shaped look-reinterpret everyday pockets. In terms of color, Highlands in Royal, Cognac, Schwarz-Kombi and White Lily combination are shown. Silver-colored metal elements and a suitable wallet series complete the look. The styles are available from December/January, the UVPS are between 179 and 199 euros.
Busy Lady
Sure, functional and stylish at the same time: the Busy Lady series is aimed at everyone who appreciates a sovereign business look. Fine lines, noble materials and shapely designs make this line the perfect companion for work and everyday life. A special design feature is the elegant rollover that gives every model a calm structure and visual balance. Refined handle solutions-from the long shoulder handle to the short, curved double handle of the small East-West-Bag-underline the premium character of the collection and at the same time offer high comfort. The color palette ranges from classic tones such as black and cognac to accent colors such as ink, ocean or white Lily combination. Available from December/January for the RRP from 199 to 259 euros.
Chic Way
Chic Way remains the ideal companion for everyone who does not want to do without a clear design language and elegance even in everyday life. Made of solid, finely scoffed cowhide, they convince with straight shapes and details such as the decorative Belt with a rotating clasp, removable extra pocket and chain elements. New in the season are a clearly cut shopper, a stylish moon bag and next to black the new colors ocean, cognac, silver and royal. In terms of price, the styles are 149 to 249 euros (RRP), available from December/January.
Daytrip
Inspired by the lightness of a summer day, DayTrip combines the feeling of a walk through Tuscan streets with a modern design: shaped cowhide in basket structure, clearly drawn shapes and antique-gold accents make the styles a noble companion on trips and in everyday life. The transverse format oversize shopper with a clear silhouette and flowing lines shows how modern structure can work. It is complemented by an elegant shoulder bag with a delicate metal chain as a shoulder strap as well as a model with overpiece and rotating lock. From February/March, the pick-up designs and the right wallet series will be available in the colors Cookie, Cognac and Schwarz, at a price range from 199 to 359 euros (RRP).
Odeon
A statement for style awareness and attention to detail: Odeon combines timeless design language with outstanding craftsmanship and a clear aesthetic claim. Made made of structured, coarse cowhide and refined with antique-gold details, each pocket of this line embodies pure elegance and precision. The highlights include the elaborately crafted Belt with decorative twisting as well as the sophisticated integrated, removable extra pocket-both set strong design accents and underline the demanding character of the series. The designs – two character -strong shoulder bags and an elegant shopper – combine everyday suitability with luxurious charisma. Odeon is for everyone who value stylish understatement and the finest workmanship. Available from February/March in the colors Olive, White Lily, Black and Ocean, in the price segment of 159 to 229 euros (RRP).
Style & Nice
Stylish, modern and with a touch of summer nonchalance – the series of high -quality synthetic leather and nice from canvas show how versatile contemporary pick -up design can be. Both lines are made of recycled material and pick up the same model shapes-from the spacious shopper to the compact shoulder bag to modern bag shape-and rely on clear silhouettes with a special eye-catcher: the striking Belt detail with metallic hook closure, which is a strong stylish style over the front and stylishly accents. While style convinces in elegant plain colors such as black, ocean, cream and olive, Nice brings summer freshness and structure into play with the two-tone variants black-station wagon and cookie combination. The models will be available from February/March and are priced between 89.95 and 99.95 euros (RRP).
Buddy & Calahari
In addition to the fashion collection, Picard stands primarily for durable classics with clear functionality. The masculine success series Buddy made of oiled water buffet leather includes models such as Weekender, messenger, briefcase with backpack function or backpack with laptop compartment. In cognac, black and café – robust, smart and durable. The series is rounded off by a suitable wallet line. The prices are between 100 and 379 euros (RRP). Calahari scores with an urban look, made of water-repellent, recycled tissue with synthetic leather trim. Formats such as shoulder bags, backpacks or briefcase show how sustainable design can be suitable for everyday use. In Charcoal and Café. The series moves in the price range of 59.95 to 119 euros (RRP).
With the spring/summer of 2026 collection, Picard shows once more: style is no coincidence – but a conscious decision. Between premium quality, design and everyday suitability, bags that not only take up trends, but also underline personality – My Bag. My story. – A statement that remains.
The family company Picard was founded in 1928 and is currently in the fourth generation. The premium pocket brand designs aesthetic, reliable companions for life that emphasize the personality of a person – with heart and craft in almost a hundred years of fine -total tradition, from the idea to the completed product. Each bag is a timeless symbol of your own self -confidence and your own life experience. This also brings the brand claim “My Bag. My Story.” To express. Picard accompanies people through precious moments. A life long. Across generations.