Palazzi (Chainon): “Market from one billion euros in Italy in 2025. But the sponsor wants to be the protagonist, this qualitative leap must be included by the seller”
Sponsorships enjoy excellent health. In the world and in Italy. The response is clear, to read the latest Chainon and Stageup study entitled “The Future of Sponsorship in The Next Year”. The predictive investigation has now reached edition number 24 and this year presents an important novelty: a supermedia of global data published by numerous international research institutes. In this way, the data worldwide take into account the typical specificities of this market that emerged in the 23 previous editions, for example the regressive trend connected to particular contingencies, as Covid was.