Songzio opens its first international flagship store in Paris

Brutal and minimalist – these two adjectives characterize the new store that Songzio opened in Paris at the end of November 2024.

The Korean brand, which is part of the official show calendar of Paris Menswear Fashion Week, has chosen the French capital as a base for its international expansion. In addition to the flagship store in Seoul and the online shop, Songzio is carried by around fifteen selected multi-brand stores such as H. Lorenzo in Los Angeles, Closet Case in London and Dubai, Daad Dantone in Milan, Suus in Madrid and Le Printemps in Paris.

The boutique is spread over two floors and five rooms that respect all the codes of an industrial architecture, starting with the raw and textured concrete wall that runs through the floors.

A choice inspired by the architect Tadao Ando – himself inspired by Le Corbusier – and clearly represented by the interior designer Will McGrath: “The air conditioning, the speakers, the cameras and the electrical wiring, all the technical elements are hidden so that the customers not seeing the technology and finding yourself in a quiet room,” he explains to FashionUnited. “Only the video projections make the room dynamic.” The same applies to the light rays, which contribute to the calming atmosphere.

The range, curated by Jay Songzio, son of the founder, includes the collection, the runway collection, collaborations such as with DC Comics and couture pieces that are specially made. The focus is currently on a dark men’s collection, which will soon be supplemented by a complete women’s collection.