THEThere is a new way of living well -being and is called Social Sauna: the trend that transforms the traditional Scandinavian rite from moment of individual relaxation to the perfect occasion to socialize and, even, to make networks. La Sauna – Treatment that provides for thebody exposure to high temperatures (between 70 ° C and 100 ° C) – thus transforms into a New experiential hub Where you find yourself sweating, talking, listening to music, relaxing and making friends. Obviously while you are full naked or with towel, immersed in the total absence of filters and inhibitions. The phenomenon began to spread in United States And it came up to Northern Europe Where, especially young people, they welcomed him with enthusiasm. There New Social Spa trend was defined by Global Wellness Summit like “King sauna“: A return to the cultural origins of the sauna, but with a more contemporary spirit.
How did the social sauna come about?
Already in the seventies, in the book Sweatthe author Mikkel Aaland he told how in different cultures in the world – from Finland to Japan – The sauna was Community and collective ritual space even before the tool of physical well -being. The trend of the Social sauna was born in America with Othership. The organization developed in Toronto and New York creating places suitable for the collective sauna. Othership has united Breathwork, music, moments of sharing and physical and mental recovery techniques. The model has rapidly spread in Europe, in particular in the Nordic countries where the culture of the sauna is an integral part of everyday life. After a while he landed in the cities most attentive to well -being such as Zurich, Berlin, Amsterdam and Copenhagen.
The sauna is the new northern Europe clubing
TO Copenhagen projects like Copenhot They brought the saunas by the sea. Hot wooden tanks overlooking the water, perfect for relaxing between craft beers, music and sunsets. Also a Oslo the project Green Boats Sauna He proposed floating collective experiences. They are not back even back Stockholm And Reykjavík, In these cities, public saunas have become the perfect new place to network, meditate and share detox rituals.
Last, but no less social sauna, the Vabali spa Of Berlin, A real urban oasis: 20,000 square meters of theme saunas, swimming pools and relaxation environments. Attended above all by young people between 25 and 40 years old. Here the “sauna dates“He replaced the aperitif: we meet, we talk, detach himself from the digital and here is how with little the well -being is transformed into a collective experience.
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