Heuritech, a Paris-based AI fashion prediction company, analyzes millions of social media images. In doing so, it predicts which styles, colors and fabrics will dominate in the coming seasons. The agency identified ten important trends for SS26. FashionUnited presents some of them using catwalk looks.
Purple as a trend color and Creamy yellow as a new neutral tone
In Heuritech’s SS26 trend analysis, purple is declared the trend color of the season. From lilac to eggplant, the color symbolizes individuality, spirituality and emotional expression, according to the agency. The trend color is gaining importance not only in women’s fashion, but also in men’s fashion. This observation is confirmed by Pantone’s SS26 color palettes for LFW and NYFW, in which purple also features prominently.
In addition, light yellow develops – also known as ‘Creamy yellow‘ or ‘Popcorn Yellow‘ described – to the new neutral tone.
Moccasins
The Dutch trend researcher Lidewij Edelkoort has already said that the sneaker will give way to the moccasin. Heuritech notes that moccasins and similar shoes such as loafers and boat shoes are increasing in popularity. This is also thanks to the influence of the elegant catwalk models from Miu Miu, Chloé and Isabel Marant.
After leopard print, zebra and dalmatian prints are the strongest risers among animal prints for SS26. Snake, crocodile and cow prints are also trending.
According to Heuritech, lace, satin and transparent fabrics are among the most important materials for spring/summer 2026. The focus is on romantic and feminine silhouettes.
When it comes to patterns and prints, the focus is on checks and polka dots.
According to Heuritech, the ten biggest trends for SS26 are also: Raw denimruffles and pleated hems. This also includes the trend ‘The New Raw’. Here practical and city chic elements come together in functional, stylish and at the same time comfortable designs.
This article was created using digital tools translated.
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