Shapewear, Tankinis, Flared Jeans and Bubble Skirts – all of these products were very popular in the Tikok Shop. He has also started in Germany since March 31 of this year, and Tikok published after five months of his first report for Germany.
What is certain is that Tiktok changes shopping, because since the end of March users have been able to buy products directly within the app. This new form of “social commerce” enriches online trading and integrates elements such as a “shop” tab, videos that you can shop through, and live sessions.
Tikok Shop influences shopping
In the fashion section, the insight into the current shopping habits of the German Tikok community showed that Shapewear experienced an upswing. “Brands like Creamy Fabrics successfully rely on Creator: Inside Affiliates and Use TikK Shop to make their products viral. The result: a weekly sales growth of an average of 78 percent since July – a clear signal of how strong community trends skip directly into buying decisions,” summarizes the report.
Likewise, the tankini is currently experiencing a comeback-long, tank-top-like tops that are combined with bikini pants. TIKTOK user: According to the report, according to the modern variants of the classic beach look, looking for the report.
The impact trousers of the 1970s seem to be back in fashion every few years (if they disappear at all) and are currently also enjoying growing popularity. Fashion fans are looking for styling tips and outfit inspirations on Tikok. The same applies to the bubble skirt or the balloon skirt, which was very popular in the 1980s.
Shortly before the festival season, the search for the best festival outfits ranges from boho to glam also increases. Bianca Censori’s sensational Grammy outfit also provided plenty of conversation and “inspired countless people to new styling ideas,” said Tiktok.
After all, the Labubu figures from Pop Mart triggered a real hype: over 1.3 billion video calls and more than 58,000 posts with #labubu were on Tiktok in Germany alone.
#Sensitiveeskin dominates Beauty
In the beauty area, sensitive skin is trendy: #Sensitiveeskin video calls rose by 435 percent per year. The Swiss natural cosmetics brand Weleda was particularly successful: Under the hashtag #focus_growththtmatter, her rosemary haironon was viral on Tiktok and achieved a total of 47.5 million views. “The campaign increased the display reminder by 20.1 percent and awareness by 12.4 percent,” said Tikkok.
“With our first Shop Report for Germany, we show how content, community and commerce interlock and redefine shopping. From viral products to cultural moments to sustainable growth in retail – Tikok shop changes the way people discover, shop and share”, “comments Max Burianek, Head of Titok Germany, in one message.