So the summer was for inditex, mango and tendam

Since summer is slowly coming to an end, it is worth taking a look back at the most important developments in the large fashion companies. In Spain, Inditex, Mango and Tendam have used the summer months to set the course for the future – from strategic restructuring to international expansion to technological and creative innovations. At the same time, there were also tensions and challenges that will have a say in the way to autumn.

Inditex strengthens structure and diversified course

Summer was intense for Inditex and characterized by a number of strategic and symbolic changes. The company started July with a restructuring of its global leadership. The management of Zara Kids and Zara Italy has been changed, and the company also strengthened its structure.

For this purpose, it created a new international advisory board and opened logistics centers and offices to consolidate its future growth. These reorganization efforts collapsed with the celebration of Zara’s fiftieth birthday. This milestone combined fashion and culture by an art installation by ES Devlin in A Coruña.

At the same time, the group expanded its international presence with strategic new openings. The commitment in the United States was reinforced with the first independent Zara MAN business and a flagship store in San Francisco. Lefties was reintroduced in France, while Stradivarius expanded its market share in Europe with the entry in Austria and new branches in Germany and UK. Amancio Ortega enlarged its investment portfolio with the acquisition of 49 percent of the British PD ports.

In the creative area, Zara focused on strengthening the brand’s identity beyond retail. This summer, the company published a capsule collection together with the Ghanaanian artist Otis Kwame. It further developed its ‘Fast Couture’ line with the project ‘The Process’. In addition, the brand experimented with experience-oriented formats: from the capsule collection, which is connected to the ‘Butterbear’ phenomenon in Shanghai, until the introduction of the ‘Travel Mode’ in Spain. This combines fashion and lifestyle with travel guides.

However, the summer also brought tens of labor law. Inditex was confronted with advertisements by the CGT union at the Wireless Contract Authority and a lawsuit by the union. In addition, a judgment of the Supreme Court against Zara was made about incentives for employees: inside. In the area of ​​innovation, the company surprised with the participation in Theker Robotics (a start-up that specializes in AI-based robots). This shows that the strategy not only focuses on fashion, but also on top technology.

Mango: Between internal renewal and international expansion

For Mango, the summer months were a time of leadership renewal and the consolidation of its international presence. In mid -June, the company announced Jonathan Andic’s resignation from the management. This marked the beginning of a renewal phase that continued with the change at Mango Woman, where Luis Maseres was replaced by Eva Gallego. The company also strengthened its board with Helena Helmersson, the former managing director of H&M.

As for the results, Mango concluded the season with sales growth of twelve percent. The United States consolidated as a fifth largest market after a number of 50 own branches were reached there. The expansion plan was expanded to Europe, with new openings in France and Germany, where there are already six branches in Berlin. The line aimed at young people also made progress with the opening of the first mango teen branch outside of London.

The diversification of the offer was particularly noticeable in the living area. The chain strengthened the mango home area with the opening of a new sales area in Barcelona and the announcement of further openings in Madrid, Saragossa and Bilbao. So she consolidates her presence in a segment in which she wants to establish herself. At the same time, the company relied on the modernization of the shopping experience with new digital tools: from a customer: inner service channel to WhatsApp to a virtual, on artificial intelligence -based stylist.

At the same time, Mango took further steps towards sustainability. First, the company entered into a partnership with circulose to use recycled pulp from textile waste. Then it invested in The Post Fiber and thus strengthened its commitment to recycled fibers in his future collections.

However, the holidays were not free of tensions even at Mango. In its opinion, the CCOO union denounced the one-sided and inadequate improvement of the remuneration for Sundays and public holidays.

Tendam wins with Multiply Group in strength

After taking over 67.91 percent of its capital, Tendam has entered a new phase of expansion and consolidation through the Multiply Group. This transaction led to an immediate improvement in B+ on BB+. This is due to the financial support of the new partner and its long -term investment approach.

With this impulse, the company began its internationalization through an alliance with the Shaws Galleries to bring Cortefiel to Ireland in the form of ‘Shop-in shops’. There were ten strategic sales outlets there. However, this expansion was not free from controversy: in Cantabria, the UGT union denounced the work overload in the branches and described the company’s attitude policy as a trigger for illness -related failures and internal tensions.