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Summer 1965: Unkroated kings of Swinging London – Carnaby Street, King’s Road – and the triumphal march of “Satisfaction”

In the summer of 1965, Swinging London was not just the pop world. Art, cinema, literature, media, fashion and music converged here in a dazzling way. Here the hip youth from all over the world made a pilgrimage to meet at the city’s hotspots. Like the Rolling Stones.

King’s Road and Carnaby Street were the powerful and sales of fashion biotopes. The hottest acts of the mod scene played at night in the clubs from Soho. In the galleries of Chelsea and Notting Hill it was a matter of honor to be far ahead of its time. So paradoxical that the global summer hit of the memorable year did not start its triumphal march from the British metropolis. But from American territory. Sure, the United States was colonized by pop music from the previous year after the “British Invasion”.

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Nevertheless, it caused indignation to the In-Crowd that the “uncrowned kings of swinging London”, as the “Times” wrote, first had “their latest scream” heard on a foreign continent. We are of course talking about the Rolling Stones and “Satisfaction”. In Clearwater, Florida von Keith in a dream. Recorded in Hollywood. And actually not considered single. But the anger howl against consumer terror and external determination developed an unexpected own dynamic. It was thrown in June on the US market, which was released after the new Stones music. And had found more than a million buyers there before Decca got going in England.

He quickly ignored the Fuzz guitar on the sound, said Richards

The pirate channels bridged the few weeks between the US and UK release with import copies, which gave the popularity of these channels, which were made by ships from pop Britain, enormous boost. The interpreters themselves presented the song in some gigs live in their homeland and surprised that the single was sung loudly, although the single, controversial in the Stones-Camp, was only to come into stores in August. Richards said that he quickly ignored the sound of the Fuzz guitar, he preferred to have been followed by his original idea and had used wind players for it, just like Otis Redding.

Questionably, of course, whether you would have achieved such a similarly resounding mass effectiveness. Maybe it would have been “satinfaction” like the other great hymn of the swinging London: “My Generation” by The Who. At first, they found hardly any buyers outside of England, least in America.

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