As part of the partnership between the streetwear provider Snipes and the French football club Paris Saint-Germain (PSG), a community area was opened in the Paris Football Stadium Parc of the Princes, which is mainly used by PSG.
The so -called Le Snipes deck is accessible to all fans, tickets can be purchased via the official ticket channels of the Paris Club. In addition, snipes reserves a limited number of places for invited guests. The official opening took place on January 22, 2025 as part of the UEFA Champions League game PSG against Manchester City. The design of Le Snipes Deck embodies the identity of the retailer and brings the brand’s street style to the stadium with a modern concrete look.
At the center of the partnership between Snipes and PSG is the community idea. The snipes tour was launched at the beginning of the collaboration: At every home game of the club, tickets are distributed to children and young people from selected clubs in the Paris suburbs. As an Official Culture & Community partner of PSG, Snipes deliberately goes beyond traditional sponsorship. The partnership aims to promote cultural and social values and to integrate sustainably into the activities of the club.