Skims comes to the Netherlands

The US lingerie supplier Skims is coming to the Netherlands and will soon be available in the fashion department store De Bijenkorf.

From February 26, reality star and co-founder Kim Kardashian’s lingerie will be available in Rotterdam and Amsterdam as well as in the luxury department store’s online store, De Bijenkorf said in an interview with Kardashian.

In the interview, Kardashian emphasizes her excitement about working with a major luxury retailer. This will allow Dutch customers to physically experience Skims products for the first time: “I know that Dutch customers will fall in love with our products and the quality we have created,” says the co-founder.

The retail space will represent Skims’ brand look with bold logos and the label’s signature rounded edges, Kardashian said. “I can’t wait for customers to fully immerse themselves in the Skims world.”

Skims is pushing ahead with its European expansion. After one last year Sales area in Berlin’s KaDeWe has opened, further locations in European cities such as Paris and Madrid are to follow.