For the first time, Schöffel is using a digital tool to simplify the purchasing process on its website.
The German outdoor outfitter is introducing a new function in its online shop that is intended to make it easier to find the right ski outfit, Schöffel Sportswear GmbH announced on Monday.
All types of ski equipment can be found using the ‘Ski Outfit Finder’ provided on the website. The properties and functions of the selected items are explained, which can then be purchased in the online shop.
“The uncomplicated shopping experience for end customers is always our top priority,” said Stefan Ostertag, head of marketing for the brand. “For this reason, I am very pleased that we have developed the Ski Outfit Finder, a simple tool for our customers so that they no longer have to spend hours looking for the right outfit for the next ‘I’m out’ experience in the snow to have to search.”